Vice President Global Marketing (Fractional, Temporary)

Position Overview

We are seeking an experienced Fractional Vice President of Global Marketing to provide interim executive leadership during the current VP's maternity leave. This part-time role, averaging 20-25 hours weekly, ensures seamless leadership continuity across the Global Marketing domain. The individual will act as a strategic advisor, executive coach, and operational partner to seven senior marketing leaders overseeing New Product Development, Product Management, Creative Services, Communications, Marketing Operations, and Digital Marketing.

Key Responsibilities

• Conduct regular one-on-one coaching sessions with direct reports to enhance leadership capabilities.
• Guide strategic thinking, prioritization, communication, stakeholder management, and decision-making within the team.
• Provide executive oversight on critical projects including global ecommerce transformation emphasizing content management systems, sales funnel optimization, and revenue growth.
• Support directors by addressing organizational and project challenges and maintaining momentum across strategic marketing initiatives.
• Review and improve marketing processes related to planning, resource management, governance, creative workflows, and cross-functional collaboration.
• Perform a comprehensive evaluation of the Global Marketing structure, leadership competencies, role clarity, resource allocation, and succession planning.
• Deliver weekly executive summaries, highlight risks, escalate major decisions, and recommend enhancements in projects, personnel, and processes.

Qualifications and Skills

• Proven background as a Vice President of Marketing, Chief Marketing Officer, or equivalent executive role in global marketing.
• Experience managing cross-functional teams in multinational organizations.
• Deep expertise in digital marketing, ecommerce strategies, content management systems, and website governance.
• Strong understanding of digital customer journeys, conversion optimization, and sales funnel management.
• Exceptional strategic thinking, commercial acumen, and proficiency in data-driven marketing performance analysis.
• Preferred experience in health & wellness, consumer products, medical devices, or direct selling industries.
• Prior experience as a fractional executive or consultant is advantageous.
• Excellent communication skills in English and capacity to navigate fast-paced environments managing multiple projects.

Work Schedule and Terms

• Contract duration: approximately 10–12 months.
• Time commitment: roughly 20–25 hours per week with flexibility.
• Must be available for regular overlap with European and North American business hours.
• Willingness to work up to two days weekly until 9:00 pm Irish time to engage with North American teams.
• Executive assistant support will be available for scheduling and administration.

Deliverables

• Weekly executive updates to the VP of Global Marketing.
• Leadership support for seven direct reports.
• Monthly project health reviews and executive oversight of ecommerce and marketing transformation initiatives.
• Comprehensive marketing function gap analysis and maturity assessment.
• Strategic recommendations on process improvements aligned with best practices.
• Final report summarizing insights, recommendations, and future priorities, plus a transition document before contract completion.