Vice President, Brand Strategy

Overview

The Vice President of Brand Strategy oversees the comprehensive planning, development, and leadership of the company's brand strategy. This role defines the long-term direction for the brand, covering positioning, value proposition, market approach, brand communication, consumer insights, brand equity, and global brand growth. It aims to build a competitive jewelry brand on a global scale while boosting brand presence, market recognition, and business value.

Key Responsibilities

• Develop medium- and long-term brand growth strategies aligned with company objectives.
• Define the brand's positioning, core values, and market development path.
• Optimize brand strategy and advance international brand presence.
• Create and implement brand market competition strategies based on industry trends and customer insights.
• Drive brand awareness domestically and internationally, focusing on luxury jewelry segments.
• Design and execute brand communication plans including storytelling, visual identity, and promotional activities both online and offline.
• Manage brand equity, partnerships, media relations, and cross-industry collaborations to enhance commercial impact.
• Collaborate with marketing, sales, product design, and operations to ensure brand alignment with business strategies.
• Monitor market trends and consumer behavior to evaluate brand performance and refine development models.
• Identify and mitigate brand risks ensuring compliance with legal and industry standards for sustained brand reputation and stability.

Qualifications

• 20 to 25 years of experience in brand strategy, management, or marketing fields.
• More than 8 years in senior leadership roles (Director level or higher).
• Preferred experience in jewelry, luxury, or premium consumer goods brand operations.
• Familiarity with international brand building and global marketing practices preferred.
• Strong strategic planning, market analysis, communication, coordination, and execution skills.

Benefits and Opportunities

• Competitive executive salary and benefits.
• Chance for long-term career growth and advancement.
• Role as a key member of a dynamic international jewelry company’s management team.
• Responsibility for shaping the global brand strategy and international expansion efforts.