Senior Director of Marketing

About Camille Rose

Camille Rose is a prominent beauty and lifestyle brand celebrated for its emphasis on clean, innovative, and ingredient-driven products that promote wellness, natural beauty, and self-care. Since its inception, the company has built a loyal community and established a strong footprint across retail, digital, and social platforms. The organization prioritizes creativity, culture, and purpose, providing employees with opportunities to impact brand storytelling, product development, and community engagement in a collaborative and authentic culture.

Role Overview

The Senior Director of Marketing will craft and implement the overarching marketing strategy and growth plans for Camille Rose. Reporting directly to the CEO and part of the executive leadership team, this role oversees brand strategy, consumer outreach, product innovation support, retail and digital marketing, partnerships, experiential marketing, and community expansion initiatives. This leader is tasked with boosting brand visibility, customer acquisition, revenue growth, and market penetration while maintaining a unified and distinctive brand experience. They will build and lead a strong marketing team, manage marketing budgets and outcomes, and harness consumer data to uncover new opportunities. The ideal candidate merges strategic foresight, business savvy, creativity, analytical skills, and hands-on leadership.

Key Responsibilities

• Devise and implement an integrated marketing strategy to drive revenue, brand value, retail presence, and business objectives.
• Collaborate with the CEO and leadership to align marketing efforts with company strategy and goals.
• Lead annual and long-term marketing planning, budgeting, and resource allocation.
• Spot emerging market trends and consumer behaviors to broaden Camille Rose’s brand relevance.
• Define and track KPIs to evaluate marketing efficacy and business impact.
• Act as the senior marketing consultant to executive leadership and external partners.
• Guide brand initiatives to enhance awareness, loyalty, and advocacy, ensuring consistent messaging and visual identity.
• Develop marketing campaigns supporting growth across retail, e-commerce, and emerging channels.
• Partner with sales and retail teams on impactful marketing activations to boost category growth.
• Lead retailer presentations, new product introductions, and strategic reviews with key accounts.
• Leverage market and consumer insights for informed marketing investments.
• Manage omnichannel digital marketing efforts including social media, content, influencer campaigns, digital advertising, email, CRM, and community engagement.
• Develop consumer acquisition and retention strategies ensuring continuous optimization through data analysis and testing.
• Oversee experiential marketing programs including events, trade shows, and community engagements, measuring ROI and aligning with brand goals.
• Formulate and execute strategic partnerships and influencer campaigns to extend brand reach and cultural connections.
• Lead consumer research to detect trends and innovation opportunities, collaborating with product development and sales for successful product launches.
• Manage marketing budgets to ensure effective resource use and measurable ROI.
• Build and nurture a top-tier marketing team fostering innovation, accountability, and performance excellence.
• Engage cross-functionally with sales, creative, product, operations, finance, and agencies for business alignment and success.

Essential Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related discipline.
• Over 15 years of progressive marketing experience with substantial leadership roles in beauty, personal care, or consumer packaged goods sectors.
• Proven history of developing and executing marketing strategies for large-scale consumer brands.
• Experience managing and growing senior marketing teams and cross-functional groups.
• Strong proficiency in brand, consumer, digital, retail marketing, and innovation domains.
• Track record of handling multimillion-dollar marketing budgets with measurable outcomes.
• Excellent communication, executive presentation, and stakeholder management skills.
• Advanced analytical, financial, and strategic planning abilities.

Preferred Qualifications

• Master’s in Business Administration or equivalent advanced degree.
• Experience marketing to multicultural beauty audiences or textured hair care products.