User Growth Associate - Singapore Marketing

About the Team

We are seeking enthusiastic marketing professionals to spearhead user growth through strategic campaigns. Your role will encompass enhancing platform traffic, Share of Voice (SOV), conversion optimization, and retention initiatives. You will own the entire campaign process including workflow management, performance analysis, and boosting user engagement. If you are data-driven, innovative, and thrive amidst change, join us to accelerate growth!

Job Responsibilities

• Spot growth opportunities and implement projects that drive user growth across the platform or meet specific objectives such as increasing traffic, user acquisition, reactivating churned users, retention, and boosting orders or GMV. This involves identifying target audiences, designing voucher mechanics, landing pages, messaging, analyzing outcomes, and refining campaigns.
• Collaborate closely with internal and external cross-functional teams to leverage factors influencing other Shopee programs to realize targeted results.
• Manage budgets, establish targets, and oversee campaign performance to ensure success.
• Design and execute gamification strategies aimed at acquiring new users, engaging current users, increasing retention, traffic, and time spent on the app.
• Analyze brand health tracking data to glean insights on brand performance and pinpoint new growth prospects.
• Assist in local and regional research efforts including questionnaire design, link testing, scripting, and data analysis to provide actionable business recommendations.
• Support implementation of digital media campaigns to increase brand awareness, retarget users, and drive sales via Google, social platforms, and programmatic channels.
• Partner with in-house creative teams to produce digital media campaign assets.
• Contribute to Search Engine Optimization (SEO) initiatives by collaborating with regional SEO teams on keyword expansion and optimization plans.

Candidate Requirements

• Possess a Bachelor’s Degree in Business, Marketing, or a related field.
• Previous experience in e-Commerce, technology, or digital marketing sectors.
• Familiarity with A/B testing and strong skills in quantitative analysis and interpreting performance metrics.
• Enjoy working in an adaptable, fast-paced environment and take ownership of projects.
• Strong analytical thinking, critical reasoning, and problem-solving capabilities.
• Proficient with Microsoft Office and/or Google Workspace tools.