Trade Marketing Manager

Overview

Our client, a reputable organization within the consumer goods industry, is expanding its commercial team by hiring a Trade Marketing Manager. The focus is to boost market presence, accelerate sales growth, and strengthen collaborations with distributors and retail customers throughout its markets.

Role Summary

The Trade Marketing Manager will be responsible for planning and implementing trade marketing activities that align with business goals. Working collaboratively with Sales and Marketing teams, this role aims to enhance in-store visibility, optimize promotional campaigns, and drive product success across varied sales channels.

Key Responsibilities

• Formulate annual trade marketing plans consistent with commercial goals.
• Design and roll out promotional campaigns in retail environments.
• Facilitate product launches with impactful market activations.
• Evaluate sales data and suggest strategic commercial measures.
• Collaborate closely with Sales teams to enhance market execution.
• Oversee point-of-sale materials and merchandising initiatives.
• Develop and maintain strong partnerships with distributors and retail outlets.
• Track competitor actions and analyze market trends.
• Administer trade marketing budgets and assess campaign outcomes.
• Compile regular reports on performance metrics and commercial insights.
• Assist in category management and implement customer-targeted actions.

Qualifications

• Possess a Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years' experience in Trade Marketing within FMCG, retail, or consumer goods sectors.
• In-depth knowledge of both Modern Trade and General Trade landscapes.
• Proven expertise managing distributor relationships and retail activation programs.
• Strong analytical skills combined with commercial acumen.
• Excellent communication and project management capabilities.
• Proficiency in Microsoft Excel and PowerPoint at an advanced level.
• Fluency in English is mandatory while Arabic language skills are a plus.