Toys Sales Lead - European Market

Company Overview

JOYIN is an international consumer goods business that develops products for children’s play, household use, celebrations, and seasonal occasions. Established in the United States in 2015, the company now reaches over 20 million customers across North America, Europe, the Middle East, and other global markets. Its portfolio is built through a mix of in-house product creation, market insights, and a worldwide supply network, helping it deliver attractive, accessible products that families enjoy. JOYIN works through four main divisions—Celebration, Kids Play & Home Essentials, Summer, and Baby—and markets brands including JOVA, SLOOSH, JOIEDOMI, and Spooktacular Creations. With teams and offices in the U.S. and China, along with expanding omnichannel distribution, the company continues to grow its international partnerships and workforce.

Role Summary

This is a full-time, on-site position for a Toys Sales Lead covering the European market and based in the Greater Nuremberg Metropolitan Area. The role is responsible for driving sales across the region by shaping and executing market plans, managing important retail and distribution relationships, and pursuing new growth opportunities. It also includes reviewing sales results, building forecasts and reports, and working with internal stakeholders on pricing, promotional planning, and how products are positioned in the market.

Key Responsibilities

In this position, you will maintain strong relationships with customers and channel partners, provide product education and sales support, and ensure a high standard of service across all touchpoints. You will collaborate closely with marketing, supply chain, and product development teams to align local actions with broader brand goals and support long-term business growth.

Qualifications

The ideal candidate brings strong communication abilities for presentations, negotiations, and cross-functional collaboration with both internal teams and external partners across Europe. Prior customer service and training experience is needed to help retail and distribution partners, resolve issues, and deliver effective product and sales training. A solid background in sales is important, including new business development, account management, and revenue growth in consumer goods or toys. Experience in sales management, such as setting goals, monitoring performance, and improving pipelines and processes, is also required.

Additional strengths include exposure to European retail and e-commerce channels, along with an understanding of regional market trends and consumer behavior. The role requires the ability to work on-site in Greater Nuremberg and travel within Europe when needed. Strong analytical capability and familiarity with sales metrics, CRM systems, and reporting dashboards are important. English fluency is necessary, while German or another European language is a plus. A bachelor’s degree in Business, Marketing, or a related field is preferred, or equivalent hands-on experience.

Additional Information

This role is based in the Greater Nuremberg Metropolitan Area and is expected to be performed on-site. Travel within Europe may be required.