Strategic Insights Manager APAC

Role overview

The Strategic Insights Manager for APAC will own and steer a transformational insights agenda across the region, ensuring it supports key commercial objectives and aligns with the Evergreen 2030 strategy. The role requires a broad strategic lens across category growth and performance, brand development, and innovation.

What you will do

• Develop and run a regional insights agenda that helps unlock consumer-led growth in partnership with senior stakeholders across APAC.
• Create and execute a forward-looking research and learning roadmap for the region, answering critical business questions that will drive future growth, including category performance and a deeper understanding of consumers and shoppers.
• Act as the region’s subject matter expert on category, consumer, and shopper insight, including needs, drivers, unmet needs, and trade-offs.
• Embed strategic insights into category, segment, brand, and trade marketing work across the region and operating companies to improve commercial outcomes.
• Work closely with regional teams and operating companies to ensure consumer and shopper insight is fully integrated into commercial planning and execution.
• Lead the design and delivery of insights for the Global Tiger brand.
• Carry out ad hoc research and analysis to support major regional commercial initiatives tied to Evergreen 2030 priorities.
• Strengthen consumer and market insight capability across APAC, including leading the regional CMI community and supporting future capability development.
• Ensure insight capability across the region is fully leveraged to support Evergreen 2030 delivery.
• Drive adoption of major insight initiatives and tools, such as the insight engine.
• Collaborate flexibly across commercial workstreams beyond the assigned region when business needs require it, ensuring alignment and avoiding duplication with other strategic insights managers.

Experience and profile

This position calls for a university-level education and 10+ years of experience. The ideal candidate should have a strong background in consumer insight, category and commercial insight, strategic planning, and brand and innovation work within global FMCG organizations. Experience in large-scale operating company environments is important, along with the ability to work across functions and operate effectively at both operating company and regional/global levels.

Leadership and communication

The role requires a leader who can shape direction, connect stakeholders, develop capability, and deliver results while exemplifying company behaviors, with a particular focus on shaping and delivering. Strong communication skills are essential, including the ability to influence action across the region, the strategic insights team, and operating companies. The person should be able to explain complex ideas clearly without relying on technical language. A strong ability to view the bigger picture and convert it into practical action is also needed, along with the capacity to handle complexity, simplify priorities, and deliver meaningful outcomes through indirect influence.