Sports Marketing Operations Internship
Herzogenaurach, Bavaria, Germany · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Education
- Student enrolled in Sports Management, Business Administration, International Business, or similar
- Eligibility
- Currently enrolled students in a relevant degree program who can start on 01.09.2026 and commit to a 6-month internship.
- Resume
- Required to apply
Where you'll work
Job description
Role overview
This internship sits within the sports marketing function and focuses on day-to-day operational support for the team. The position is based in Herzogenaurach, Bavaria, Germany, and is intended for a student who wants hands-on exposure to sports marketing work in a global sports brand environment.
What you will do
- Support the sports marketing team with routine operational tasks.
- Assist in managing PUMA’s club and athlete partners across Central Europe, including football, handball, and basketball.
- Handle incoming sponsorship inquiries.
- Contribute to process improvements and help identify opportunities to strengthen team performance.
- Take ownership of smaller sub-projects that help improve service quality over time.
- Act as a cross-functional contact point, especially for merchandising and activation-related projects.
What PUMA is looking for
- You are currently enrolled in a relevant degree program such as Sports Management, Business Administration, International Business, or a similar field.
- You already have some initial experience in sports marketing.
- You are strongly interested in sport, particularly football, handball, and basketball.
- You have solid MS Office skills.
- You communicate very well in English, and German language skills are required.
- You bring strong commitment, resilience, organizational ability, and flexibility.
Internship details
The internship starts on 01.09.2026 and runs for 6 months.
Equal opportunity and hiring approach
PUMA states that applications are welcome from people of all genders and that the company provides equal opportunity regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. The company also says it does not tolerate harassment or discrimination of any kind.
PUMA further notes that applications are reviewed by real people, and that automated systems or AI are not used to make hiring decisions. Limited AI-supported tools may be used only for isolated administrative steps such as interview scheduling, without affecting selection decisions.
About the company
PUMA is a global sports brand that develops footwear, apparel, and accessories for athletes and everyday consumers. The PUMA Group includes PUMA, Cobra Golf, and stichd, operates in more than 120 countries, and employs around 22,000 people worldwide.