Sports Marketing Coordinator

About the Role

The Content Sports Marketing team at ESPN is dedicated to designing and implementing dynamic live sports marketing campaigns across both streaming platforms and linear television. Covering an extensive range of sports including NFL, NBA, College Football, and more, the department collaborates closely with media, creative teams, content producers, programming, and distribution partners to deliver engaging sports marketing initiatives worldwide. Their goal is to continuously innovate ways to highlight sports excellence and enhance ESPN's brand reach to broader audiences.

The Sports Marketing Coordinator plays a crucial role in supporting the planning and execution of marketing and promotion efforts for NFL Network, NFL, Super Bowl, and other sports properties managed by the team. This position assists with developing strategic marketing plans and multi-platform promotional campaigns across ESPN and The Walt Disney Company. The coordinator acts as a key liaison connecting the sports marketing team, media, creative units, and the wider ESPN cross-functional teams, based in New York City and reporting to the Associate Director of Sports Marketing.

Key Responsibilities

• Assist with the creative development and deployment of marketing materials.
• Organize creative deliverables and timelines to ensure completion and delivery within schedule and budget.
• Maintain strong relationships and production schedules with internal creative teams.
• Ensure all marketing work, whether internal or agency-produced, meets quality and accuracy standards.
• Contribute input on creative aspects related to marketing materials.
• Collaborate with Media teams for scheduling and delivering assets across channels.
• Manage daily communications with creative partners, facilitating feedback and timeline coordination.
• Understand programming schedules and sponsor requirements to guarantee marketing deliverables' correctness.
• Support budget management tasks.
• Work alongside research and media teams to use data for strategic decision-making.

Qualifications

• At least 6 months of marketing or business experience, demonstrating familiarity with marketing principles, creative assessment, and budget handling.
• Strong verbal and written communication abilities.
• A positive, proactive attitude and the ability to thrive in a fast-paced setting managing multiple projects.
• Detail-oriented, hardworking, and able to collaborate effectively to achieve objectives.
• Basic knowledge of ESPN's portfolio including ESPN+ direct-to-consumer service.
• Sports insight from both fan and business perspectives.

Preferred Skills and Attributes

• Excellent team collaboration and interpersonal skills.
• Analytical thinking with an active mindset.
• Interest in the changing media environment and consumption trends.
• Eagerness to learn and impact positively, demonstrating openness.
• Understanding of sports’ interaction with cultural trends.
• Strategic and critical thinker focused on solutions.
• Highly collaborative with strong relationship-building abilities.
• Competency in writing and public presentation.

Educational Background

• Required: High school diploma or equivalent.
• Preferred: Bachelor’s degree or comparable qualification in Marketing, Business, or related field.

Compensation and Work Details

The position is located in New York, NY, with an annual salary range of $56,600 to $75,900, based on a typical 40-hour workweek. Scheduled hours may vary according to business needs. The offered base salary will factor in internal equity, candidate location, expertise, and experience. Additional compensation such as bonuses or long-term incentives may be part of the package, alongside a comprehensive benefits program including medical and financial options.