Sponsorship & Marketing Manager (Maternity Cover)

About Event Haus

Event Haus is a premier event management firm in Ireland, specializing in high-quality exhibitions, conferences, awards, trade shows, and consumer events spanning various industries. The company prides itself on crafting compelling experiences that facilitate connections among businesses, professionals, and consumers, while achieving commercial outcomes for clients and partners.

Role Summary and Key Responsibilities

This temporary role spans a 9-month contract with full-time hours and an option for a hybrid work arrangement. The Sponsorship & Marketing Manager will lead the development and execution of sponsorship strategies and marketing campaigns for multiple events.

Sponsorship & Partnerships

• Create bespoke sponsorship packages tailored to each event's requirements.
• Identify, pursue, and secure sponsorship opportunities, maintaining a robust pipeline of potential partners.
• Manage sponsor relations from initial onboarding through to event execution and post-event delivery, ensuring contractual obligations, branding, and activations are met across digital, print, and onsite platforms.
• Track sponsorship revenue and performance, continually seeking ways to enhance value and foster lasting partnerships.

Marketing Strategy and Campaign Delivery

• Formulate annual and event-specific marketing strategies aimed at increasing registrations, ticket sales, exhibitor interest, and overall commercial objectives.
• Administer and oversee marketing budgets, strategically allocating resources to maximize campaign effectiveness and ROI.
• Lead integrated marketing campaigns for a diverse portfolio including conferences, exhibitions, awards, and networking events.
• Supervise event launches, registration, ticket sales, marketing for exhibitors, sponsors, speakers, attendee engagement, communication, and onsite branding efforts.

Creative Direction & Event Experience

• Drive the creative vision for event branding ensuring consistent visual identity across marketing materials, venues, and all customer touchpoints.
• Develop creative briefs, guide designers, branding agencies, and production suppliers, and approve final artwork for print and digital use.
• Oversee production of all event branding assets including signage, wayfinding, stage graphics, presentations, and digital content.
• Coordinate content programming for event features such as stages and workshops in close partnership with Operations teams.

Content, Communications & Digital Marketing

• Lead production and sign-off of marketing, commercial, and PR collateral including press releases, brochures, advertisements, and sales materials.
• Provide strategic oversight and support for digital marketing copy and communications, ensuring brand consistency and effective messaging.
• Guide and collaborate with the Digital Marketing Team to align digital activities with overall marketing strategies and brand guidelines.
• Evaluate digital campaign performance and recommend optimization strategies.

PR, Media & Stakeholder Management

• Develop PR plans, leverage media opportunities, and supervise campaigns executed by external PR agencies.
• Manage relationships with PR agencies, media partners, industry organizations, government bodies, and commercial allies.
• Ensure marketing activities are closely integrated with event operations and logistics through strong internal collaboration.

Project Management & Reporting

• Simultaneously oversee multiple marketing projects and campaigns, managing approvals, supplier coordination, and production timelines.
• Monitor marketing performance across channels including website traffic, email, social media, sales, lead generation, and sponsorship returns.
• Generate detailed reports, post-event analyses, and strategic recommendations to guide future marketing efforts.

Skills and Experience Requirements

• At least 5 years of experience in event marketing, sponsorship, or exhibition management.
• Demonstrated success in planning and executing integrated marketing campaigns.
• Proven track record in securing and managing sponsorships or commercial partnerships.
• Experience leading creative production for event branding, from concept development through final approval.
• Competence in briefing and supervising designers, agencies, and production teams.
• Strong project management skills managing multiple stakeholders and external vendors simultaneously.
• Proficient in managing marketing budgets and analyzing campaign performance metrics.
• Excellent skills in copywriting, communication, and stakeholder relationship management.