Specialist II, Sport Brand Marketing NA

About Nike and the Role

NIKE, Inc. goes beyond outfitting top athletes; it serves as a platform to unlock potential, challenge limits, and innovate relentlessly. The culture values diverse perspectives and creative thinking. Nike seeks individuals who bring passion, skill, and leadership to a dynamic environment. Its Marketing team crafts the brand’s story, connecting innovation and sport through strategy, digital engagement, athlete services, and more, reaching audiences worldwide.

Position Overview

We are looking for a Brand Specialist to support Brand Initiatives for Nike's North America region, located at our World Headquarters in Beaverton, Oregon. The ideal candidate adopts a collaborative, growth-oriented mindset and thrives working across cross-functional and multicultural teams. This role requires a passion for sport’s impact, knowledge of the college experience, and insight into the interests and needs of consumers aged 17-21.

Key Responsibilities

• Lead and manage brand initiatives across North America, focusing on major regional events, college engagement programs, and purpose-driven opportunities.
• Collaborate across multiple sports and marketing teams to influence how Nike's brand is represented at significant moments.
• Work at the intersection of sport, culture, and community to forge authentic connections with athletes and consumers.
• Manage specific projects and foster cross-functional teamwork involving Brand, Sports Marketing, Integrated Marketing, Cities, and Global partners.
• Adapt to shifting priorities and ambiguous environments while identifying problems and opportunities with a solution-oriented approach.
• Develop integrated marketing strategies based on consumer insights and data, in partnership with city, regional, and global teams.
• Create engaging college experiences and platforms that resonate emotionally, feel genuine, and align culturally.
• Drive brand distinction and strengthen relationships among athletes, partners, and communities to highlight sport as a catalyst for progress.

Collaboration and Reporting

The role reports directly to the Brand Director of North America Brand Initiatives & College Marketing. Collaboration occurs with the North America Brand Management team and various functional teams including Digital Marketing, Retail Marketing, Brand Creative, Integrated Media, Communications, Marketplace, Sports Marketing, and Product Merchandising. Additionally, the role partners with brand teams in key cities nationwide.

Candidate Profile and Requirements

• 2 to 3+ years of marketing experience.
• Bachelor’s degree in Marketing, Business, Communications, or a closely related field; relevant combinations of education and experience are also considered.
• Keen interest in and understanding of Gen Z and Gen Alpha consumers, including their media and digital platform preferences.
• Strong knowledge of the college environment and athlete landscape.
• Excellent verbal and presentation skills, with a collaborative spirit comfortable in uncertain contexts.
• Proven ability to establish strategic direction, ensure execution, and achieve results.
• Self-driven problem solver with strong cross-team collaboration skills.
• Analytical ability to extract insights from business and consumer data and apply these learnings.
• Demonstrated ability to operate independently while working effectively with others.
• A passion for sport, fashion, and retail industries.

Interview Accommodations

Nike offers various accommodations to support candidates throughout the interview process, including screen readers, sign language interpreters, accessible single locations for in-person interviews, closed captioning, and other necessary adjustments. Prospective candidates needing assistance due to a disability are encouraged to request accommodations through the relevant process.