Social Strategist, YouTube Brand and Social Marketing

About the Role

YouTube Marketing aims to deeply understand users and connect them with the unique experiences offered by our products and creators. We shape public perception of YouTube and encourage engagement by managing all marketing initiatives directed at consumers, creators, and key influencers.

We are looking for a Social Strategist to join our YouTube Brand and Social Marketing team, focusing on data-driven social strategies. This position will build scalable social frameworks and repeatable strategies to enhance Social Marketing's efficiency and business impact within the Brand+Social Center of Excellence (COE). You will empower faster execution and better alignment across teams.

Key responsibilities include supporting the Social Editorial team with always-on organic brand presence, developing paid social boosting, channel, and content strategies, and working with Google Brand Studio to uncover and utilize performance insights from the broader organization.

Responsibilities

• Develop repeatable frameworks, activation principles, and playbooks to elevate business impact, enhance agility, and accelerate time-to-market for YouTube Marketing.
• Collaborate with Editorial and Campaign teams to implement social strategies that maintain healthy always-on channels and support tentpole activations, partnering with regional teams for global scaling and local adaptation.
• Lead social strategies for major initiatives and provide thought leadership alongside campaign leads for priority product areas.
• Work with analysts to monitor social performance, generate real-time optimization recommendations, apply insights to upcoming campaigns, and report measurable impact.
• Coordinate with Google Brand Studio to draw actionable insights from YouTube’s performance data and share learnings across the business.

Qualifications

• Bachelor’s degree or equivalent practical experience is required.
• Minimum of 6 years' experience in social marketing.
• Proven ability to design and execute data-driven social strategies and playbooks for global brands.
• Experience collaborating cross-functionally with diverse teams and stakeholders.
• Strong analytical skills to interpret data for decision-making and tailor messaging for internal audiences at all levels, including executives.
• Expertise in social media platforms, content formats, algorithms, and trends, specifically within the YouTube ecosystem, including creators and culture.
• Experience managing paid social advertising campaigns.
• Ability to autonomously lead global projects involving multiple stakeholders in a matrixed organization.

Additional Information

This position may also be based at the Playa Vista, CA campus. Applicants residing in Los Angeles County with arrest or conviction records will be evaluated in compliance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.

Applicants can select their preferred work location among New York, NY; Chicago, IL; Los Angeles, CA; and San Bruno, CA.

Google is an equal opportunity employer committed to diversity and inclusion and complies with all legal requirements regarding employment of individuals with criminal histories. Accommodations are available upon request for applicants with disabilities.

Compensation and Benefits

The salary range for this role in the US is $141,000 to $206,000 annually, accompanied by a 15% bonus target, equity options, and comprehensive employee benefits.