Social Media Strategist

Position Overview

We are looking for a skilled Social Media Strategist to spearhead the comprehensive strategy, content development, and profile oversight across TikTok and Instagram platforms.

This position blends expertise in personal branding, short-form video production, and organic community expansion. The ideal candidate will transform client concepts into refined, polished content while cultivating a distinguished and education-centric online presence.

About the Client

The client operates as a life insurance specialist focusing on benefits for families and union members. The brand identity is intentionally exclusive and premium, resembling an invite-only or members-only collective rather than a broad market profile. It emphasizes trust and education with the goal of forming a credible and upscale reputation that attracts the proper audience organically and converts inbound inquiries into referrals.

Responsibilities

• Create and execute a full-spectrum social media plan specifically for TikTok and Instagram, establishing foundational strategies.
• Define core content themes, branding direction, and maintain a reliable posting schedule.
• Transform client ideas into professionally finished short-form videos.
• Manage all phases of content production including video editing, graphic design, captioning, and copywriting for platforms like Reels, TikTok Shorts, and Instagram stories.
• Support the client’s personal brand revamp, building a coherent, high-end, and education-first image.
• Develop educational content about life insurance, protecting families, and generational wealth that is digestible and non-sales focused.
• Drive organic growth of social accounts to generate genuine community engagement, inbound interest, and referrals.
• Monitor audience engagement, analyze performance data, and optimize strategies accordingly.

Requirements

• Demonstrated success in creating and growing TikTok and Instagram profiles, supported by a portfolio with measurable outcomes.
• Advanced skills in ideation, directing video shoots, and editing short-form video content.
• Competency in graphic design and writing compelling captions and copy.
• Experience in building or rebranding personal or founder-driven brands.
• An eye for premium and aspirational visual styles that feel intentional rather than generic.
• Capability to simplify complex or educational subjects, ideally with some familiarity in finance or insurance sectors.
• Preference for organic, community-driven growth strategies rather than paid advertising.
• Adaptable, proactive, and able to collaborate effectively while taking initiative.
• Must be available to operate during Eastern Standard Time working hours.