Social Media Strategist

Overview

We are seeking an insightful and data-driven Social Media Strategist to lead the social media strategy for our US-based client accounts. This role involves managing social strategy across various platforms including TikTok, Instagram, Facebook, LinkedIn, and X, encompassing both corporate and personal executive brand accounts. The strategist will define content priorities and campaigns, leveraging analytics to optimize performance, while collaborating closely with our content writer and video designer who handle content creation.

Key Responsibilities

• Develop and maintain comprehensive social media strategies tailored for international clients primarily based in the United States.
• Create and manage content calendars and provide detailed creative briefs to content and design teams outlining the purpose and direction of content.
• Identify and interpret trending content formats and viral trends to craft brand-consistent creative guidelines.
• Establish, monitor, and report on goals for growth, engagement, and conversions by platform and client.
• Review all content prior to publication ensuring alignment with strategic goals, brand voice, and platform best practices.
• Keep abreast of competitor movements and algorithm updates, proactively adjusting strategies to maintain competitiveness.
• Analyze data from native and third-party analytics tools to extract insights and inform strategy refinement.
• Work in close partnership with creative teams and paid media specialists to ensure strategy execution cohesiveness.
• Present strategic plans and performance reports to internal leadership and clients as needed.

Required Experience and Skills

• Minimum 4 years in strategic roles related to social media management, emphasizing strategy over content creation.
• Demonstrated track record with global, especially US-based, brands and clients.
• Deep understanding of TikTok, Instagram Reels, LinkedIn, and short-form video success factors, coupled with strong organic growth and community engagement expertise.
• Proficiency in content calendar development and briefing content teams effectively.
• Ability to measure and report campaign performance using analytics tools such as native platform insights and Google Analytics 4.
• Keen trend-spotting skills with the ability to create original, brand-appropriate content briefs.
• Exceptional communication skills for briefing and client presentations.

Preferred Qualifications

• Experience managing multiple client accounts concurrently.
• Knowledge of influencer marketing and user-generated content strategies.
• Familiarity with AI-powered research and content tools.
• Experience in presenting strategies or interacting directly with US clients.

Work Details

• Salary range: ₹40,000 to ₹60,000 per month, dependent on experience.
• Shift timing: 5:00 PM to 2:00 AM IST (US time zone alignment).
• This is a fully remote role reporting directly to the company founder.

Success Indicators

• Consistent delivery of clear strategic plans and reports for each client.
• Demonstrated measurable improvements in engagement, reach, and conversions driven by strategic initiatives rather than volume alone.
• Effective collaboration with content and design teams resulting in minimal content revisions.

Benefits

• 100% remote working environment.
• Opportunity to collaborate closely with US-based international brands.
• Access to a supportive team including dedicated content writers and designers for execution.
• Prospects for growth driven by performance outcomes.