Social Media Strategist

Role Overview

We are looking for an experienced Social Media Strategist to oversee the complete strategy, content creation, and management of TikTok and Instagram profiles. This position requires expertise at the convergence of personal branding, short-form video production, and organic audience development. Candidates must be adept at transforming client concepts into refined, polished content and building a distinguished, education-centric presence from scratch.

Company Background

The client specializes as a life insurance agent catering primarily to families and union members. Their brand positions itself as exclusive and premium, emphasizing an invite-only, members-only community rather than mass marketing. The goal is to create a credible, high-end social media profile that organically attracts the target audience and generates inbound leads that convert into referrals.

Key Responsibilities

• Formulate and implement a comprehensive social media strategy for TikTok and Instagram from inception.
• Establish content pillars, brand positioning, and maintain a consistent posting schedule.
• Convert client ideas into refined short-form video content.
• Manage end-to-end content production and editing, including Reels, TikTok videos, Shorts, graphics, captions, and copy.
• Drive a personal rebrand to establish a coherent, premium, education-first brand identity.
• Create engaging, educational content focused on life insurance, family protection, and generational wealth without sounding sales-driven.
• Expand account reach through organic growth strategies aimed at community building and referrals.
• Monitor engagement metrics, report performance insights, and continuously optimize content strategy.

Requirements

• Demonstrated success in developing and expanding TikTok and Instagram accounts, supported by a portfolio and measurable achievements.
• Expertise in all facets of short-form video including concept development, filming guidance, and post-production editing.
• Proficient in graphic design as well as writing compelling captions and copy.
• Experience constructing personal or founder-led brand identities, including brand transformations.
• Refined aesthetic sense for premium and aspirational branding that avoids generic or corporate looks.
• Strong ability to distill and communicate complex or educational topics effectively; familiarity with finance or insurance is advantageous.
• Emphasis on organic, community-driven, and referral-based growth rather than paid advertising approaches.
• Adaptable, self-starting, and collaborative mindset capable of receiving direction and executing independently.
• Availability to work in Eastern Standard Time (EST) business hours.