Social Media Specialist II

About Vuori

Vuori creates athletic apparel designed for movement and training, while keeping a relaxed look that works well in everyday settings. The brand takes cues from an active coastal California lifestyle, blending fitness, creativity, and a balanced way of living. Its environment is energetic and fast-moving, and the company aims to encourage people to approach life with clarity, enthusiasm, purpose, and enjoyment. Vuori also emphasizes personal growth, opportunity, and success for its team members.

Role Overview

The Social Media Specialist II will run the day-to-day social media function and act as a central coordinator between Creative, Influencer, and Brand teams. This person will manage social workflows, oversee calendars, and capture content in real time so that execution stays smooth, timely, and aligned with brand priorities. The role focuses on delivering content efficiently and ensuring it performs well across TikTok and Instagram.

Content Planning and Operations

• Support the planning and execution of social content so it aligns with brand priorities, campaign plans, and important storytelling moments.
• Own social media task tracking in Asana, keeping timelines clear, deliverables organized, and responsibilities visible across teams.
• Help coordinate the social calendar so content is scheduled, prioritized, and ready to publish on time.

Creative Coordination

• Brief the Creative team on social content needs, with clear expectations for deliverables, timing, and platform-specific requirements.
• Act as the main contact between Social and Creative for content questions, updates, and coordination.
• Work with Creative to ensure social-first thinking is built into larger campaign development.

Publishing and Channel Execution

• Handle weekday publishing on TikTok and Instagram.
• Support publishing on an every-other-weekend schedule.
• Make sure all posts are scheduled correctly and follow best practices for each platform.

Content Capture and Creation

• Record and edit short-form content built for TikTok, especially during events, shoots, and spontaneous opportunities.
• Operate comfortably in fast-moving situations, including unexpected athlete or influencer visits to headquarters.
• Produce timely, on-brand content that reflects current trends and the brand’s voice.

Cross-Functional Coordination

• Serve as a main contact for Influencer and Athlete teams on social content requests.
• Receive event and content requests, add them into the social calendar, and make sure they are executed.
• Keep communication flowing between Social, Creative, Influencer, and Brand teams to maintain alignment and efficiency.

Trend Monitoring and Insights

• Track social trends, platform changes, and cultural moments to identify opportunities relevant to the brand.
• Share timely ideas and recommendations that help guide content development and keep the brand current.

Qualifications

• At least 3 years of experience in social media, content creation, or a closely related role.
• Solid knowledge of TikTok and Instagram, including trends, content formats, and platform best practices.
• Experience using content calendars and project management tools such as Asana.
• Demonstrated ability to work across creative, marketing, and talent-related teams.
• Strong skills in shooting and editing video, with the ability to create short-form social-first content.
• Comfort working in a fast-paced setting and handling last-minute content opportunities.
• Excellent organization and a strong eye for detail.
• Willingness to travel for shoots, events, and athlete or influencer activations when needed.
• Availability to support occasional weekend publishing and real-time needs outside standard working hours.

Additional Information

Vuori offers employees a package that includes health insurance, a savings and retirement plan, an employee assistance program, a generous Vuori discount and industry perks, paid time off, and wellness and fitness benefits.

Compensation for this position is between $70,000 and $85,700 per year.

Vuori is an equal opportunity and affirmative action employer. All qualified applicants are considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other legally protected characteristic. Applicant information is kept confidential in line with EEO guidelines.