Social Media Specialist
Vancouver, British Columbia, Canada · Part Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Eligibility
- Applicants should have experience managing and growing TikTok and Instagram brands, especially personal or founder-led accounts, and should be comfortable working in EST hours. A background or familiarity in finance or insurance is helpful but not mandatory.
- Resume
- Required to apply
Where you'll work
Job description
Role overview
This position is for a freelance social media specialist who will own strategy, content development, and account management for TikTok and Instagram. The work centers on personal branding, organic growth, and short-form video, with the goal of shaping a polished, high-trust presence from the beginning.
About the client
The client is a life insurance agent serving families and union members with benefit-focused solutions. The brand positioning is intentionally selective and premium, designed to feel more like a private community than a broad consumer page. The content should be education-led, trust-building, and aimed at attracting the right audience organically while converting inbound attention into referrals.
Responsibilities
- Build and direct a full social media strategy for TikTok and Instagram from the ground up.
- Set the content themes, brand positioning, and posting rhythm for the accounts.
- Translate the client’s raw ideas into refined short-form content.
- Handle content production and editing across Reels, TikTok videos, Shorts, graphics, captions, and written copy.
- Shape the personal brand into a consistent, premium identity that prioritizes education.
- Create approachable content on life insurance, family protection, and generational wealth without sounding overly promotional.
- Increase organic reach and community engagement to support referrals and inbound interest.
- Monitor performance, share updates on results, and improve the strategy based on engagement trends.
Requirements
- Demonstrated success growing TikTok and Instagram accounts, supported by a portfolio and measurable outcomes.
- Strong command of short-form video planning, filming guidance, and editing.
- Capability in graphic design, caption writing, and copywriting.
- Experience developing personal brands or founder-led brands, including rebranding work.
- An aesthetic sense for polished, premium visuals that feel curated and aspirational.
- Ability to simplify complex or educational subjects into content that is clear and engaging; experience in finance or insurance is an advantage.
- Preference for organic, community-based, and referral-driven growth rather than paid advertising.
- Adaptable, proactive, and collaborative, with the ability to take direction and work independently.
- Availability during EST working hours.
Additional information
This is a freelance-style social media role offered on a part-time, onsite basis in Vancouver, British Columbia, Canada. The role appears to be focused on end-to-end execution and ongoing optimization rather than one-off content creation.
Working arrangement
Part-time onsite work is specified. EST working hours are required.