Social Media Scaler

About the Role

This is a high-ownership growth role focused on scaling organic social performance across multiple platforms and markets. You will be responsible for driving reach, engagement, and follower growth across 10-15 social media pages spanning Facebook, Instagram, TikTok, and LinkedIn. Working directly with senior leadership, you will own end-to-end social strategy, content direction, and performance optimization. The role requires a strong mix of creative intuition and analytical thinking, with a sharp focus on what drives virality and sustained audience growth. You will also build and lead a small creative team while continuously testing, iterating, and improving content performance. This is a fast-paced, execution-heavy environment for someone who has already scaled social pages and wants to replicate and exceed that success at scale.

Accountabilities

• Oversee the performance and growth of 10-15 social media pages across Facebook, Instagram, TikTok, and LinkedIn, ensuring consistent improvements in organic reach, engagement, and follower growth.
• Build, lead, and manage a small team of content creators and social media coordinators, including hiring, coaching, and performance management.
• Develop structured, localized monthly content calendars tailored to multiple markets including the GCC, UAE, Philippines, and other regions.
• Create and refine high-performing content concepts, hooks, and formats designed to maximize attention, shareability, and algorithmic distribution.
• Continuously monitor platform algorithm updates and adapt strategies across Meta, TikTok, and LinkedIn to maintain growth momentum.
• Design and execute A/B testing frameworks for content formats, captions, posting times, and creative angles, translating insights into actionable improvements.
• Oversee content production workflows from briefing to publishing, ensuring quality, consistency, and speed of execution.
• Identify opportunities for UGC, influencer collaborations, and community-driven content to accelerate organic growth.
• Track and analyze performance metrics weekly, producing insights that directly inform content strategy and optimization.
• Collaborate with paid media and leadership teams to ensure alignment between organic and paid social strategies.

Requirements

• Demonstrated experience growing at least one social media page from an early stage to significant scale, with measurable results.
• A strong, hands-on understanding of organic growth mechanics across Facebook, Instagram, TikTok, and LinkedIn.
• Previous experience managing or leading small creative or social media teams.
• Exceptional instinct for content hooks, virality triggers, and audience attention drivers.
• Ability to build and manage structured content calendars across multiple accounts and markets simultaneously.
• Proficiency in briefing and directing creatives including designers, video editors, and content writers.
• A strong analytical mindset with experience using platform analytics and interpreting performance data.
• Experience designing structured experiments with clear hypotheses and success metrics.
• Deep understanding of content virality mechanics including engagement loops, emotional triggers, and trend adaptation.
• Strong written English; proficiency in additional languages such as Arabic or Tagalog is a plus.
• Comfortable working in a fast-paced, results-oriented environment with high ownership expectations.

Benefits

• Competitive compensation aligned with experience and impact
• Fully remote or hybrid flexibility depending on setup
• Opportunity to directly own and scale multiple high-traffic social media pages
• Direct exposure to senior leadership and strategic decision-making
• High autonomy over content strategy, experimentation, and execution
• Fast-paced growth environment with strong performance culture
• Opportunity to build and lead a growing creative team

Additional Information

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Media Scaler based in Australia. We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!

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