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Social Media Marketing Specialist
Mumbai, Maharashtra, India · Full Time
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- Experience
- 2–3 yrs
- Salary
- INR 250,000 – INR 350,000 / year
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Graduates from any discipline are eligible to apply.
- Resume
- Required to apply
Where you'll work
Job description
Role Overview
We are seeking a highly creative and analytically-minded Social Media Marketing Specialist to enhance and manage our online brand presence across multiple social media channels. The role involves developing content, orchestrating strategic campaigns, and assessing performance outcomes.
Key Responsibilities
- Oversee and maintain company profiles on platforms such as Instagram, LinkedIn, and Facebook.
- Develop compelling content including posts, reels, stories, and captions that engage target audiences.
- Design and implement effective social media marketing campaigns.
- Track user interactions by managing comments and messages promptly.
- Evaluate campaign and platform performance using metrics and reporting tools, including foundational SEO practices.
- Work collaboratively with internal teams to synchronize creative design and marketing strategy efforts.
Candidate Profile
- Possess between 2 to 3 years of relevant social media marketing experience.
- Strong insight into various social media networks and current digital marketing trends.
- Proficient with design and analytics tools such as Canva, Meta Ads, and Google Analytics.
- Experience with paid advertising campaigns on Meta and Google platforms is advantageous.
- Familiarity with branding concepts and campaign strategies preferred.
- Excellent communication abilities combined with creativity and a strong data-oriented approach.
Additional Details
- Work schedule: Monday to Friday from 12:00 PM to 8:00 PM, with every alternate Saturday required.