Social Media Marketing Specialist

About the Role

BRIELLE, a founder-led luxury fashion brand based in Montreal, is seeking a Social Media Growth & Content Manager to lead its social media channels not only for content creation but also as a key growth and revenue source. The ideal candidate will be proficient at using social media to drive tangible business results, including increased traffic, subscriber growth, and sales, rather than merely growing follower numbers.

Key Responsibilities

• Drive measurable growth for the brand’s Instagram and TikTok channels, demonstrating proven success with strong portfolio evidence, including growth from under 50K to over 100K engaged followers as a plus.
• Analyze Shopify funnel and conversion data thoroughly to connect social content strategies to metrics such as customer acquisition cost, average order value, return on ad spend, lifetime value, and repeat purchase rate.
• Track and measure creator and user-generated content return on investment through tools such as UTM links, discount codes, and affiliate attribution channels.
• Develop integrated social strategies converting audiences into email and SMS subscribers, website visitors, and actual customers beyond just content consumers.
• Cultivate and engage an active community by interacting with followers, responding to comments and direct messages, encouraging user-generated content, and transforming engagement into real customer loyalty.
• Maintain a data-driven approach by continuously analyzing campaign performance, learning from insights, researching competitor tactics, and iterating strategies for optimal revenue results.
• Produce high volumes of content including multiple daily Reels for both BRIELLE and Gabrielle’s accounts, frequent Stories, and regular feed posts, maintaining consistent output and quality.
• Collaborate closely with the founder to film and direct video content, ensuring alignment with brand voice and marketing objectives.

Qualifications and Skills

• At least 2 years of practical experience in social media growth with a focus on direct-to-consumer (DTC) or e-commerce brands.
• Residency in Montreal or willingness to relocate, due to the need for regular in-person collaboration on content creation with the founder.
• Strong video editing capabilities using CapCut, Adobe Premiere, or Final Cut, along with experience in video shooting and directing founder-led content.
• Proficiency with creator and influencer collaboration platforms such as Shopify Collabs, GRIN, Aspire, or Social Snowball.
• Familiarity and comfort with AI tools to expedite reporting, uncover actionable insights, and optimize workflows.
• Hands-on experience with email and SMS marketing platforms like Klaviyo, and knowledge of leveraging social channels to grow subscriber lists.