Social Media Marketing Specialist

About the Role

We are looking for an innovative and result-oriented Social Media Marketing Specialist to oversee and enhance our brand's digital footprint across multiple social platforms. This role involves hands-on management of audience engagement, paid campaigns, lead generation, content promotion, and analysis of marketing performance metrics.

Key Responsibilities

• Formulate, execute, and manage comprehensive social media strategies spanning Facebook, Instagram, LinkedIn, TikTok, X (Twitter), and other platforms.
• Produce, schedule, and release compelling content to boost brand awareness and engagement.
• Design, launch, monitor, and refine paid advertising campaigns utilizing Meta Ads Manager and other digital marketing tools.
• Assess campaign effectiveness through metrics like CTR, CPC, CPM, conversion rates, ROAS, and engagement rates.
• Perform audience analysis to tailor targeted advertising efforts for maximum reach and lead acquisition.
• Oversee social media budget allocations ensuring optimal advertising spend efficiency.
• Track current trends, evaluate competitor activities, and stay informed of industry changes to identify growth opportunities.
• Compile monthly performance reports along with actionable insights to enhance campaign outcomes.
• Drive growth in follower count, user engagement, and overall brand visibility through both organic content and paid marketing tactics.
• Work collaboratively with graphic designers, content developers, and marketing teams to maintain brand consistency across channels.
• Manage timely and professional responses to audience interactions including inquiries, comments, and messages.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related discipline.
• 3 to 5 years of demonstrated experience in social media marketing and digital advertising.
• Proven track record managing advertising campaigns on Meta platforms (Facebook & Instagram).
• Deep knowledge of social media algorithms, audience targeting methods, and strategies to boost engagement.
• Familiarity with tools such as Google Analytics, Meta Business Suite, Ads Manager, and social media management software.
• Strong ability to analyze data and leverage insights to optimize campaign results.
• Excellent skills in content strategy, copywriting, and communication.
• Understanding of SEO, SEM, and lead generation is advantageous.
• Experience with post boosting, remarketing, conversion tracking, and pixel setup is highly valued.