Social Media Marketing Manager

About Hailey Genevieve

Hailey Genevieve is an acclaimed fashion stylist with international publications, originally hailing from Toronto and currently working between Columbus, South Florida, and New York City. Her extensive experience spans runway shows, commercials, photoshoots, and music videos across North America. She collaborates with a diverse portfolio of creative and commercial clients, with styling featured in top fashion magazines such as Harper's Bazaar, Elle, L’Officiel, Glamour, and Vogue. Hailey's clients include artists signed with major labels like Universal Music and professional athletes from the WNBA, NBA, NFL, and Olympian circles, offering opportunities to engage with high-profile fashion, entertainment, and sports sectors.

Role Overview

This contract position is for a Social Media Marketing Manager based in Columbus, Ohio, offering a hybrid working model with some flexibility for remote work. The manager will lead the design, execution, and enhancement of social media campaigns across platforms like Instagram, TikTok, YouTube, and other relevant emerging channels in fashion and entertainment. Daily duties involve developing content calendars, coordinating shoot and event coverage with Hailey and collaborators, crafting brand-aligned copy and visuals, and monitoring audience engagement and community interactions across comments, direct messages, and partnerships.

Key Responsibilities

• Plan and implement comprehensive social media strategies and content schedules.
• Collaborate with Hailey and creative teams for event and shoot coverage.
• Create and curate engaging content aligning with brand voice and objectives.
• Track and analyze campaign metrics to optimize digital marketing efforts.
• Manage community engagement including comments, DMs, and influencer collaborations.
• Stay informed about social media trends and the fashion, entertainment, and sports industries.
• Support the growth and visibility of Hailey's personal brand and client projects.

Qualifications and Requirements

• Proven experience in social media marketing and optimization, managing professional accounts.
• Excellent communication skills adaptable across platforms and audience types.
• Expertise in content strategy including calendar development and creative coordination.
• Strong background in digital marketing analytics, audience targeting, and campaign performance assessment.
• Experience in fashion, entertainment, or sports sectors strongly preferred.
• Ability to design and commission visual media such as photos, videos, Reels, and Stories, collaborating closely with photographers and videographers.
• Proficiency with social media analytics tools and reporting.
• Highly organized, dependable, and adept at meeting deadlines in fast-paced, high-profile environments.
• Willingness and availability to attend in-person events, shoots, and meetings within the Columbus metropolitan area.
• Previous experience managing personal brands, influencers, or creative professionals.