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Social Media Marketing Manager
Greater Philadelphia · Full Time
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- Experience
- 3+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- Bachelor's degree
- Eligibility
- Applicants must be located in the Philadelphia area and be able to travel to client properties when required. Candidates should have a bachelor’s degree, at least 3 years of professional social media management experience, and the ability to work comfortably in a fast-moving agency environment.
- Resume
- Required to apply
Job description
About the Company
Welcome Marketing Co. is a specialized agency focused on social media and influencer marketing for hospitality, location-based, and experience-led brands. The role is for a Social Media Marketing Manager who will handle the daily management of multiple client accounts.
Role Overview
This position centers on planning content, engaging audiences, coordinating creators, and helping clients grow through social media campaigns and influencer collaborations.
Key Responsibilities
- Create and manage monthly content schedules for Instagram, TikTok, and Facebook across several client accounts.
- Oversee day-to-day audience interaction, including direct messages and comment responses.
- Identify, review, propose, and organize influencer partnerships.
- Arrange and participate in client lifestyle photo shoots.
- Measure campaign results, interpret findings, and contribute ideas for client-facing reports.
- Keep up with platform updates, hospitality industry shifts, and best practices in place-based marketing.
- Work closely with photographers, content creators, and internal colleagues to deliver campaigns.
Requirements
- A bachelor’s degree is mandatory.
- At least 3 years of professional social media account management experience is required; agency background is a strong advantage.
- Prior experience in hospitality, restaurants, hotels, resorts, or destination/place-based brands is strongly preferred.
- Strong working knowledge of Instagram and TikTok is essential.
- Excellent copywriting ability is needed.
- Solid project coordination and management skills are expected.
- Comfort using tools such as Notion, Rella, Google Workspace, and Canva.
- Experience with photography and videography, whether on iPhone or professional equipment.
- Candidate must be based in the Philadelphia area.
- Reliable transportation is required, along with the flexibility to travel to client locations as needed.
Additional Information
This is a hands-on role for someone who can manage multiple client priorities, collaborate with creative partners, and stay on top of fast-changing social media trends.