Social Media Marketing Executive

About Iconic Hotels & Resorts

Iconic Hotels & Resorts is a prestigious collection of luxury properties, each with a unique character and guest experience. The brand encompasses renowned hotels such as Cliveden House, Chewton Glen, The Mayfair Townhouse, The Chelsea Townhouse, 11 Cadogan Gardens, Nobu Hotel Portman Square, The Lensbury, Strand Palace, and others.

Role Overview

The Social Media Marketing Executive will assist the Social Media Marketing Manager in executing daily social media marketing activities. This position demands a hands-on, meticulous approach centered on creating, managing, and optimizing social media content across the hotel portfolio.

Primary Responsibilities

• Craft compelling social media captions, campaign texts, and updates related to the properties.
• Plan and schedule social media posts via the HeyOrca platform.
• Produce and edit social-media-specific content, including photography, short videos, Reels, Stories, and TikTok clips.
• Engage in community management across primary social channels such as Instagram, Facebook, TikTok, and LinkedIn.
• Track and report on key social media performance indicators and derive insights.

Content Creation

• Develop dynamic, platform-appropriate social content that highlights property features, gastronomy, wellness offerings, events, weddings, promotions, local attractions, and seasonal campaigns.
• Shoot and edit premium quality short-form videos and photographs that reflect each property's distinct personality and experiences.
• Generate creative ideas to animate the brand story, foster engagement, and match the luxury hospitality identity.
• Facilitate real-time social content during special events, launches, press activities, and peak seasons.
• Stay informed about social media trends, platform functionalities, popular audio, content styles, and competitor actions to seize relevant opportunities.
• Maintain an organized digital asset library to ensure easy retrieval and management of content.

Copywriting

• Compose clear, captivating, and brand-consistent copy tailored to different social media platforms.
• Adapt messaging to suit the specific tone, audience, and call-to-action requirements of each channel.
• Ensure uniformity in written content aligning with brand guidelines, property specifics, and luxury positioning.
• Proofread and refine all copy for grammatical accuracy, clarity, and formatting quality.

Community Management

• Monitor social interactions such as comments, direct messages, tags, mentions, and reviews to provide timely and professional responses aligned with brand ethos.
• Manage engagement on social networks including Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms daily.
• Foster positive relationships through engagement with user-generated content, guest contributions, influencer collaborations, and partnerships.

Reporting

• Track and analyze essential metrics such as reach, impressions, engagement, follower growth, video views, saves, shares, clicks, and overall content performance.
• Assist with the preparation of regular analytical social media reports highlighting insights, trends, lessons learned, and strategic recommendations.
• Evaluate post and campaign effectiveness to identify successful content approaches.
• Observe competitor and industry social media activities to inform strategies and provide benchmarking data.