Social Media Marketing Executive

Overview

We are seeking a dynamic and creative Social Media and Digital Marketing Executive to enhance our online presence, craft compelling content, implement digital marketing initiatives, and drive high-quality leads. The successful candidate will have expertise in social media platforms, SEO fundamentals, paid advertising, content production, and marketing analytics.

Key Duties

• Handle and update company profiles on social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and X.
• Create captivating posts, reels, stories, and promotional materials aligned with growth objectives.
• Design and maintain monthly content schedules to streamline marketing efforts.
• Boost follower count, user engagement, and enhance brand visibility across channels.
• Interact professionally with audience comments, messages, and inquiries to foster community relations.
• Stay informed on current social media trends and analyze competitor strategies.
• Design, run, and refine digital marketing campaigns across platforms.
• Manage Google Ads and Meta Ads campaigns by optimizing performance for cost-efficiency and impact.
• Implement on-page and off-page SEO strategies to improve organic search rankings.
• Conduct email marketing campaigns to nurture and convert leads.
• Monitor performance indicators and adjust tactics to maximize return on investment.
• Craft engaging captions, blogs, and relevant website content.
• Collaborate with graphic designers and video editors to create visual assets including banners and promotional videos.
• Utilize tools such as Canva or Adobe Photoshop to support content creation needs.
• Use Google Analytics for tracking website traffic and compiling weekly and monthly reports on marketing outcomes.
• Analyze campaign data metrics like reach, impressions, click-through rates, cost per click, conversions, and overall ROI to guide strategic decisions.
• Recommend improvements based on ongoing performance analysis.

Required Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related disciplines.
• Preferred: Certification in Digital Marketing.
• Between 1 to 3 years of relevant experience in digital and social media marketing; certified fresh graduates with proven practical exposure may also apply.
• Expertise in social media marketing management including content and audience engagement.
• Proficiency with Google Ads and Facebook/Instagram advertising platforms.
• Competence with SEO including both on-site and off-site methods.
• Familiarity with Google Analytics and Google Search Console tools.
• Strong copywriting and content creation skills.
• Basic design skills using Canva, Adobe Creative Suite, or similar software; WordPress understanding is advantageous.
• Effective communicator with creativity and problem-solving abilities.
• Ability to work autonomously and manage timelines effectively.

Preferred Experience

• Hands-on experience with lead generation campaigns.
• Knowledge of Google Tag Manager and marketing automation systems.
• Basic competencies in video editing are a plus.

Performance Indicators

• Growth in social media engagement and followers.
• Enhanced brand reach and website traffic.
• Achievement of lead generation and campaign ROI goals.
• Improved SEO rankings and consistent quality content output.