Social Media & Digital Marketing Executive - Real Estate

Job Overview

We are looking for a creative and results-oriented Social Media & Digital Marketing Executive with 2 to 3 years of experience specifically in the real estate industry. This role involves managing and enhancing the company’s digital presence, developing engaging content, executing marketing campaigns, and reinforcing brand identity across various digital channels to drive customer engagement and lead generation.

Key Duties and Responsibilities

• Design and implement effective social media and digital marketing strategies that align with the company's goals.
• Oversee and maintain the company's social media accounts, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and X (Twitter).
• Create high-quality promotional content such as graphics, videos, reels, and posts related to property listings and corporate branding.
• Organize and manage monthly content calendars and campaign timelines.
• Conduct paid advertising campaigns across platforms like Meta, Google Ads, LinkedIn, and others.
• Track advertising campaign results and produce weekly and monthly performance reports.
• Improve website content and apply SEO techniques to boost online visibility.
• Collaborate with photographers, videographers, and graphic designers to generate marketing collateral.
• Support brand development activities including property launches, exhibitions, and other promotional events.
• Drive and cultivate qualified leads through comprehensive digital marketing efforts.
• Stay informed about current social media trends, competitor strategies, and digital marketing best practices.
• Ensure all marketing content adheres to the company’s branding standards.

Candidate Qualifications and Requirements

• Possess a bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related discipline.
• Have 2 to 3 years of social media and digital marketing work experience within the real estate sector (mandatory).
• Indian nationality is preferred.
• Skilled in Meta Business Suite, Google Ads, Google Analytics, and social media management tools.
• Experience with design and content creation tools such as Canva, Adobe Photoshop, Illustrator, and Premiere Pro.
• Good grasp of SEO, SEM, email marketing, and lead generation techniques.
• Excellent English communication skills, both written and verbal.
• Strong organizational capabilities to handle multiple campaigns effectively.