Lead Manager – Lead Generation, Market Research, Business Intelligence & Import-Export Sales

Position Overview

We are looking for an energetic and analytical Lead Manager who will spearhead growth initiatives by driving lead generation, conducting in-depth market research, delivering valuable business intelligence, and supporting import-export sales strategies. This role requires identifying potential business avenues both domestically and internationally, maintaining robust lead databases, and equipping the sales team with key insights to enhance conversion rates.

Responsibilities

• Develop and implement effective B2B lead generation approaches through extensive online and offline research.
• Identify and qualify potential clients, distributors, importers, exporters, and partners based on strategic business needs.
• Maintain and update a comprehensive lead database ensuring accurate tracking.
• Collaborate closely with the sales team to facilitate timely follow-up and lead conversion.
• Continuously monitor and refine lead generation techniques for improved efficiency.
• Conduct thorough market research to detect industry patterns, customer behavior, and emerging prospects.
• Analyze competitive landscapes, pricing models, and positioning for actionable intelligence.
• Compile and present detailed market intelligence reports to senior management.
• Spot opportunities for expansion into new product lines, industries, or geographic regions using SWOT analysis.
• Investigate global trade prospects including identifying potential international buyers, suppliers, distributors, and manufacturers.
• Examine trade data, regulatory standards, tariffs, and logistical considerations relevant to import and export activities.
• Support initiatives aimed at growing export-related business efforts.
• Aggregate and interpret business data from varying sources to develop insightful dashboards, reports, and presentations.
• Provide data-driven recommendations to enhance organizational decision-making and performance.
• Assist in formulating sales strategies aligned with overall business objectives, targeting priority customer segments and accounts.
• Work collaboratively with multiple teams to optimize sales processes and market penetration.

Qualifications & Experience

• Holds a Bachelor's degree in Business Administration, Marketing, International Business, Economics, Commerce, or related discipline; MBA in Marketing or International Business is preferred.
• Possesses 2 to 5 years of relevant experience in lead generation, market research, business development, import-export, or business intelligence.
• Prior involvement in B2B sales support or international business research is highly advantageous.

Skills and Competencies

• Proficient in advanced MS Excel, PowerPoint, and Google Sheets.
• Experience using CRM systems and lead management platforms.
• Strong analytical thinking with excellent research and problem-solving skills.
• Effective communicator with strong written and verbal skills.
• Capability to interpret complex data and make strategic recommendations.
• Highly organized with effective time management.

Key Performance Indicators (KPIs)

• Quantitative measurement of qualified leads generated.
• Conversion rate from leads to sales opportunities.
• Accuracy and insightful quality of market research outputs.
• Success in identifying and leveraging new business opportunities.
• Expansion of strategic market and customer databases.
• Consistency in producing timely business intelligence reports.
• Contribution towards overall sales pipeline enhancement and revenue growth.
• Effectiveness of implemented sales and market expansion initiatives.