Social Media Manager

About Hi-Altitude Brands

Hi-Altitude Brands, through our leading label Stonehenge Health, is a rapidly expanding direct-to-consumer supplement company dedicated to helping individuals lead healthier, more vibrant lives. We specialize in premium, scientifically supported formulations using clinically studied branded ingredients that distinguish us from competitors. Our products are distributed through our website, Amazon, and Walmart, serving hundreds of thousands of customers nationwide.

We operate as a fully remote team that values autonomy, ownership, and measurable results. Our environment is fast-paced, data-driven, and holds high standards, ideal for those who want their work to have visible impact.

Position Overview

The Social Media Manager will be responsible for shaping the brand's organic presence across social media channels. Having built a successful direct-to-consumer business through disciplined performance marketing, Hi-Altitude now focuses on cultivating a loyal, engaged community that trusts and connects with the brand.

This person will develop social channel strategies, manage the content calendar, create platform-specific short-form video content, grow community engagement, and iteratively improve content based on performance. The role requires both strategic vision and hands-on content creation skills, including real-time video capture.

Key Responsibilities

• Develop and refine social channel strategies and content themes aligned with broader marketing goals.
• Manage a comprehensive content calendar covering ongoing content, campaigns, product launches, and timely updates.
• Maintain consistent brand voice and ensure compliance with brand and health claim standards.
• Integrate clinical authority, such as from the Medical Advisory Board and product formulations, authentically into content.
• Create and publish platform-native content optimized for short-form video emphasizing hooks and trends.
• Collaborate with Creative teams and content creators on production, and independently shoot and edit short-form videos when rapid turnaround is necessary.
• Cover brand events and activations in real time via stories, live posts, videos, and recaps.
• Identify and leverage relevant social trends, sounds, and content formats to produce native-feeling content.
• Expand and engage the brand's audience through consistent, quality content and proactive interaction.
• Manage direct community engagement, including responses in comments and messages, setting outreach guidelines.
• Monitor public sentiment, acting promptly to protect brand reputation.
• Source and cultivate user-generated content and brand advocates, integrating top content into campaigns.
• Track and analyze organic social media metrics such as follower growth, engagement, reach, saves, and shares; reporting to VP of Brand.
• Use performance data and platform insights to guide strategic content decisions.
• Stay informed on emerging social media trends, formats, and cultural moments fitting the brand.
• Work closely with Analytics to extract insights and disseminate social learnings internally.
• Partner cross-functionally with Creative, Influencer, Paid Media, and Ecommerce teams for integrated campaigns and product launches.

Required Qualifications

• Three to five years of social media management experience for consumer brands, preferably in wellness, lifestyle, beauty, or consumer packaged goods sectors.
• Expertise with TikTok, Instagram, and YouTube, especially in producing short-form video content.
• Demonstrated ability to lead strategy and execute hands-on content creation.
• Proficiency in capturing and editing short-form video using mobile devices.
• Proven success in growing and engaging owned social media audiences beyond follower counts.
• Comfort using data analytics to inform creative and strategic directions.
• Experience in real-time coverage of events and brand activations.
• Excellent communication and organizational skills for coordination across multiple teams.
• A remote-first work attitude with a preference for candidates located within commuting distance of Los Angeles, CA.

Preferred Skills

• Experience navigating compliance related to health and wellness content marketing.

Compensation and Benefits

Competitive annual salary ranging from $100,000 to $125,000, plus eligibility for bonuses.

• Flexible paid time off and nine company holidays each year.
• Paid birthday leave celebrating personal milestones.
• Fully company-covered base medical, dental, and vision insurance for employees.
• Company-paid life insurance and short-term disability coverage.
• 3% employer contribution to 401(k) plan regardless of employee participation.
• Matching charitable donations up to $2,500 annually.
• $1,200 yearly stipend for work-from-home expenses.
• Employee recognition programs.
• Pet insurance coverage.
• Employee product samples and discounts.
• Professional development funding.
• Free subscription to the Calm app for wellness.

Diversity and Inclusion

Hi-Altitude Brands is committed to equal employment opportunity, celebrating diversity and fostering a welcoming, inclusive workplace.