Social Media Manager

Position Summary

Relatable is looking for a Social Media Manager to own the everyday execution of its social presence while supporting broader growth goals. In this role, you’ll work closely with the Senior Director of Digital Growth & Social Commerce to turn brand and sales priorities into social strategies that build awareness, spark engagement, and support launches and seasonal campaigns.

This is a hands-on, high-output position for someone who is highly self-directed, manages priorities with little supervision, and can keep several projects moving at once. The ideal person brings a strategic mindset, strong creative instincts, a quick wit, and a talent for writing platform-native copy that stands out. You should be deeply comfortable making content for TikTok, Instagram, and YouTube, editing video, and appearing on camera when needed.

Role Scope

The assignment is a W-2 temporary/freelance engagement for 3 months. There is potential to extend in additional 3-month blocks and possible conversion to a full-time role.

Responsibilities

• Build and roll out social growth plans that support business objectives.
• Work with the Brand and Sales teams to make sure social is built into cross-functional planning.
• Partner with leadership on go-to-market planning so social is ready before launches, retail moments, and seasonal promotions.
• Provide a strong point of view on what helps brands succeed on social, including education, community building, and changing best practices.
• Serve as the internal advocate for the audience and bring a social-first perspective to the wider business.
• Own the social calendar end to end, from planning through publishing.
• Create day-to-day content both behind and in front of the camera, including static posts and short-form video.
• Step in as a visible face of the brand when needed.
• Write sharp, engaging captions, hooks, and copy tailored to each platform.
• Develop shot lists and plan visual assets as needed.
• Shape visual storytelling with attention to lighting, timing, hooks, product usage, and overall aesthetic.
• Keep all social output consistent with brand standards.
• Source, repurpose, and edit UGC and influencer content into brand-friendly messaging.
• Use videography and photography tools such as iPhone, pro cameras, tripods, microphones, lighting, and stabilizers.
• Handle community engagement through comments, direct messages, and brand mentions.
• Encourage real conversations that build loyalty and connection.
• Collect audience feedback and notable mentions, escalating important items to leadership when required.
• Monitor platform trends and adapt them into the brand’s point of view in a thoughtful way.
• Understand platform algorithms, user behavior, and engagement tactics, especially for TikTok and Instagram.
• Weave influencer, affiliate, and UGC content into organic strategy to improve reach and trust.
• Track engagement, audience growth, and campaign performance.
• Prepare monthly reporting with actionable recommendations for content optimization and team visibility.
• Share wins, surface patterns, and identify opportunities to improve and innovate.
• Coordinate with Brand, Creative, Sales, PR, TikTok Shop, Paid, and external agency partners to keep execution aligned.
• Manage asset delivery and campaign timing for launches, promotions, and seasonal efforts.

Qualifications

• Five or more years of hands-on experience managing brand social channels, including content creation, campaign execution, and performance analysis.
• A bachelor’s degree in Marketing, Communications, Digital Media, or a related field is preferred.
• Experience blending paid, influencer, and UGC content into organic social strategy.
• Background working across agencies and internal creative, paid, and brand teams.

Core Competencies

• Works independently, sets priorities, and meets deadlines without repeated follow-up.
• Comfortable operating in a fast-moving, high-volume content environment.
• Strong platform knowledge and an understanding of what drives engagement and revenue.
• Highly organized and able to juggle multiple projects at once.
• Creative thinker who can turn ideas into original, effective content.
• Excellent copywriter with a sharp voice and a knack for clever language.
• Detail-oriented and able to deliver polished work with minimal oversight.
• Clear communicator who collaborates well across functions.
• Highly trend-aware and quick to adapt.

Benefits & Perks

• Healthcare, vision, and dental coverage with competitive, best-in-class plans.
• FSA and HSA options, with the ability to choose one or the other.
• 401(k) plan with a 3% employer match after 90 days of eligibility.
• Financial planning support and charity matching.
• Paid time off, paid holidays, sick leave, volunteer time, and Summer Fridays.
• ClassPass membership.
• Continuous learning support and dedicated learning hours.
• Remote and hybrid work flexibility.
• Commuter benefits.
• Women in Toys membership.
• Parental leave after 1 year.

Compensation & Legal

The salary range for this role is $85,000 to $115,000 per year, plus eligibility for an annual target bonus prorated from the start date. Final compensation may vary based on factors such as education, qualifications, certifications, experience, skills, seniority, location, performance, and business needs.

This description is intended to summarize the general nature and level of the role and may change as business needs evolve.

Relatable is an equal employment opportunity employer and does not discriminate on the basis of race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, familial status, disability, or any other legally protected characteristic. The company also does not discriminate against qualified disabled veterans, veterans of the Vietnam era, or individuals with disabilities.