Social Media Manager

About Pro Lash

Pro Lash is a beauty brand focused on lashes that inspire confidence daily. We develop beloved products while fostering a vibrant community that customers want to engage with. As our brand expands, we’re seeking a creative and data-driven Social Media Manager to lead our brand's voice across platforms and cultivate a loyal community.

Role Overview

The Social Media Manager will be responsible for managing Pro Lash’s social media presence daily. This involves content planning and publishing, audience growth, community management, creator partnerships, and performance tracking to ensure impactful and engaging social campaigns. The position requires strategic thinking aligned with hands-on content creation that captures attention.

Key Responsibilities

• Manage the content calendar for Instagram, TikTok, Facebook, Pinterest, and YouTube Shorts, coordinating posts with product launches, promos, and key brand events.
• Produce and edit short-form videos, photos, and graphics, often personally filming and editing especially for TikTok and Reels.
• Craft captions and written content that reflect Pro Lash’s warm, confident, and authentic voice.
• Oversee daily community interactions including comments, direct messages, mentions, and reviews—responding promptly and consistently with brand tone.
• Identify and collaborate with influencers, UGC creators, and brand ambassadors, managing seeding initiatives and partnerships.
• Monitor social media performance metrics such as reach, engagement, follower growth, and conversions; prepare reports with actionable insights.
• Keep abreast of trending sounds, formats, and platform updates to respond quickly and effectively.
• Collaborate with marketing, e-commerce, and customer service teams to maintain consistent messaging and support sales objectives.
• Assist in planning and executing paid social advertising campaigns, or coordinate activities with external teams or agencies.

Qualifications

• Between 2 and 4 years of experience managing social media for brands, preferably within beauty, cosmetics, fashion, or e-commerce.
• A robust portfolio showcasing content creation and community growth accomplishments.
• Proficient in short-form video editing tools like CapCut or Adobe Premiere, and design platforms such as Canva or Photoshop.
• Experience with scheduling and analytics tools, for example Later, Sprout, Hootsuite, or native platform insights.
• Deep awareness of social media trends and a passion for the beauty and lash industry.
• Strong writing capability, excellent organizational and time management skills.
• A proactive individual capable of handling multiple projects and meeting deadlines independently.

Preferred Skills

• Exposure to influencer marketing and user-generated content platforms.
• Knowledge of paid social advertising tools like Meta Ads Manager or TikTok Ads.
• Comfort with appearing on camera or willingness to participate in content creation as talent.
• Basic familiarity with e-commerce systems such as Shopify and email marketing practices.

Why Work With Us

• Competitive remuneration and benefits package.
• Employee discounts and product perks.
• An engaging creative position offering true ownership and opportunities for professional growth as our brand expands.