Social Media Manager

Overview

We're seeking a highly creative and trend-aware Social Media Manager passionate about food and beverage brands. This role involves leading our presence on platforms like TikTok, Instagram, and Facebook by producing captivating photo and video content, cultivating relationships with creators and influencers, managing community engagement, and leveraging data to enhance organic and paid social media outcomes.

Key Responsibilities

• Plan and implement organic and paid social media strategies across TikTok, Instagram, and other relevant platforms.
• Conceptualize, produce, and publish engaging photo and video materials.
• Stay informed on trends, viral content, creators, and platform changes to ensure culturally relevant, fresh content.
• Manage and engage with the social media community by responding to comments and fostering brand loyalty.
• Identify, recruit, and oversee relationships with influencers, creators, and brand ambassadors to amplify authentic content and broaden reach.
• Track and analyze social media performance data for continuous optimization of content strategy.
• Collaborate internally on product launches, sampling programs, and retail marketing activations.
• Integrate organic content strategies to support and enhance paid media campaigns.
• Measure social media KPIs such as reach, engagement, follower growth, video views, click-through rates, conversions, and ROAS.
• Use insights from analytics to refine social media content and campaigns.
• Monitor competitors and identify opportunities to excel within the industry category.

Required Qualifications

• Minimum 3 years of experience managing social media for consumer brands or agencies.
• Comprehensive knowledge of TikTok, Instagram, and emerging social platforms.
• Proficiency in photography, videography, and video editing tools like CapCut or Adobe Premiere.
• Hands-on experience managing influencer and ambassador programs.
• Strong creative capabilities combined with analytical skills.
• Excellent written and verbal communication and project management ability.
• Self-driven, cooperative, and eager to experiment with new ideas.

Success Metrics

The ideal candidate will cultivate a social media presence that attracts followers organically, boosts interaction, grows our community, enhances brand recognition, and delivers quantifiable business impacts.