Influencer & Social Media Manager

About the Role

Join atlea to help shape a revolutionary sports nutrition brand designed specifically for strong, active women. We’re here to challenge decades-old industry norms and promote strength, performance, and longevity instead of restriction or guilt. As one of our earliest team members, you’ll play a pivotal role in shaping our influencer marketing from scratch, working directly with the founders to build a vibrant community of creators and establish atlea as the must-have brand for active women across Germany.

Key Responsibilities

• Take full ownership of the influencer marketing strategy and continuously enhance its impact.
• Source, recruit, and nurture enduring partnerships with creators and influencers.
• Manage influencer collaborations end-to-end, from outreach and negotiation to execution and performance analysis.
• Stay ahead of trends by identifying emerging talent before competitors.
• Collaborate with founders to plan and host creator events, product launches, and community initiatives.
• Establish meaningful connections within the sports, wellness, and health industries.
• Conceptualize innovative campaign ideas and authentic content briefs to motivate creators.
• Contribute original social media strategies and content proposals alongside the founders.
• Analyze campaign data regularly to optimize the influencer program’s effectiveness.
• Handle logistics involving influencer product seeding and shipments from the Berlin Prenzlauer Berg headquarters.

Candidate Profile

• Demonstrated professional experience in influencer marketing, creator relations, and social media management.
• Fluency in German at C2 level or equivalent professional standard and proficient in English.
• Resident of Berlin with a preference for working onsite at our Prenzlauer Berg office.
• Passion for sports and active involvement in the fitness, health, or wellness community.
• Exceptional communication skills, with a talent for building strong relationships and negotiation.
• Business-oriented mindset focused on forging partnerships that deliver mutual benefits.
• Highly creative and social media savvy, regularly generating fresh, engaging content concepts.
• Deep understanding of platforms like Instagram and TikTok and the current creator ecosystem.
• Organized, proactive, and thrives in a dynamic startup environment where adaptability is key.
• Eager to contribute hands-on, including event coordination and influencer outreach activities.

Additional Qualifications (Preferred)

• Existing robust network within Germany’s creator, fitness, or wellness industries.
• Previous experience hosting influencer or community-focused events.
• Familiarity with affiliate marketing or revenue-sharing schemes.
• Personal experience with content creation and an instinct for identifying high-performing organic social media content.

What We Offer

• Become a foundational member of a startup set to disrupt women’s sports nutrition.
• Competitive salary package including participation in an Employee Stock Option Plan (ESOP) to share in our growth.
• Close collaboration with the founders and real ownership over your role and projects.
• Work from our inviting office located centrally in Prenzlauer Berg, Berlin.
• Opportunity to influence not only marketing initiatives but the brand’s future direction.
• A collaborative environment where great ideas are valued regardless of job title.