Social Media Manager

About Zoe Baby Products

Zoe Baby Products is a mom-operated company based in Nashville that creates lightweight, high-quality strollers designed to empower parents to live their lives with their children. Founded with a direct-to-consumer business model, Zoe blends function, quality, and value to meet the needs of modern parents. The marketing office is located in the Green Hills area of Nashville, TN, and this position requires local candidates to work onsite at least three days per week for a minimum of five hours per day, averaging 40 hours weekly.

Employee Benefits

• Medical, vision, and dental insurance with 80% premium coverage for employees and their families
• 15 days of paid time off annually
• 11 paid holidays each year
• 401(k) retirement plan featuring a company match of 50% on deferrals up to 10% of pay period compensation
• Options to participate in Flexible Spending Accounts for dependent care and health care
• Reimbursement up to $1,000 per year for personal health and wellness expenses
• Paid maternity and paternity leave

Role Overview

The Social Media Manager at Zoe will lead the strategy and execution of all social content across multiple platforms, ensuring each post aligns with brand goals and connects with the parenting community. This role collaborates closely with the creative team, marketing leadership, and external partners to deliver timely, on-brand content, while tracking performance metrics to inform ongoing strategy improvements.

Key Responsibilities

• Develop and own growth strategies tailored to each social platform's unique algorithm and audience behaviors, including Instagram, TikTok, Pinterest, and YouTube
• Maintain and advance a rolling content calendar planned weeks in advance, integrating major campaign moments
• Identify relevant trends and cultural events, acting decisively to incorporate them into content plans when appropriate
• Create clear, actionable content briefs for designers, videographers, and contractors to ensure alignment with goals and brand voice
• Manage content approvals efficiently, communicating proactively with leadership to prevent delays
• Adapt quickly to capitalize on timely trends, knowing when to deviate from the usual process
• Ensure brand consistency across all content formats and platforms, providing technical guidance for optimized execution
• Engage actively with the online community through comments, direct messages, and collaborations, recognizing user-generated content and partner interactions
• Monitor performance metrics regularly, delivering concise weekly updates and in-depth monthly analyses with actionable recommendations
• Stay informed on competitive landscapes and platform evolutions to keep the brand innovative and responsive
• Participate on camera or coordinate on-screen talent as needed to enhance content authenticity

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• Between 1 and 3+ years of experience managing social media or in digital marketing roles
• Proficiency with major social platforms: Instagram, TikTok, Pinterest, YouTube, and Facebook
• Experience using social media management tools such as Dash Hudson, Hootsuite, Sprout Social, or Buffer
• Knowledge of SEO and content marketing practices
• Ability to analyze social media KPIs to optimize strategies
• Strong skills in audience segmentation and targeted marketing
• Capable of handling multiple projects and meeting deadlines efficiently

Work Environment & Location

This position requires at least 3 days per week present in Zoe's Nashville office, with a minimum of 5 hours onsite per day. The role offers a hybrid working structure but is available only to local Nashville candidates; relocation support is not provided.

Equal Opportunity

Zoe Baby Products is committed to diversity and inclusion, providing equal employment opportunities without discrimination based on race, gender, age, disability, or any other protected characteristic.

Application Process

Interested candidates will need to complete an application form provided by the company. Applicants are encouraged to respond authentically and showcase their individuality.