Social Media Executive

About the Role

Australian Turf Club is a leading Australian sporting and entertainment organisation, best known as the home of The Everest, the richest race on turf worldwide. With more than 110 racedays each year, along with hundreds of business and social events, the club operates across five venues: Royal Randwick, Rosehill Gardens, Canterbury Park, Warwick Farm and Rosehill Bowling Club.

The organisation is guided by its values of Achieve, Care, Collaborate and Innovate, and it aims to give people the freedom and support to lead from the front in a safe, high-performing workplace.

This opportunity sits within the social media team and offers the chance to help shape the Australian Turf Club brand across Instagram, TikTok, Facebook, LinkedIn, X and YouTube. The role is focused on building audience engagement, supporting attendance and strengthening brand growth through platform-specific storytelling and content.

It is a practical, fast-moving position suited to someone who enjoys creating content, spotting trends, managing online communities and using performance data to improve future output. The work spans racing, fashion, food, entertainment and live events, and involves close collaboration with teams across the business to support both brand and commercial goals.

The role is based Monday to Friday, with Saturday availability needed for raceday coverage.

Responsibilities

• Create and publish engaging social content across key platforms, especially Instagram and TikTok.
• Capture raceday and event moments through photography, video and short-form storytelling.
• Edit visual and written content for platform-specific use.
• Manage online communities and respond in ways that support audience engagement.
• Track trends and identify fresh content opportunities across social channels.
• Support the club’s TikTok channel and help grow its presence.
• Review social performance data and translate insights into improved content plans.
• Work with internal teams to deliver content that supports brand and commercial outcomes.
• Coordinate multiple projects and deadlines while maintaining quality and consistency.
• Attend raceday coverage on Saturdays when required.

Requirements

• At least 3 years of experience in social media, digital marketing or content creation.
• Demonstrated ability to create and manage content across major social platforms.
• Strong hands-on skills in photography, videography, editing and copywriting.
• Experience using editing tools such as Adobe Creative Suite, CapCut, Instagram Edits or similar software.
• Solid understanding of social media trends, platform best practices and audience engagement tactics.
• Familiarity with social media management and reporting tools such as Sprout Social.
• Strong communication and stakeholder management ability.
• Well-developed organisational skills and the ability to juggle several priorities at once.
• A proactive, adaptable and solutions-oriented approach to work.
• A genuine interest in storytelling, customer experience and creating content people want to interact with.
• Desirable: experience with brand partnerships, sponsorships, influencers or talent.
• Desirable: interest or experience in horse racing, sport, fashion, food, entertainment or live events.
• Desirable: a driver’s licence and access to a vehicle, as travel between venues may be needed.

Perks and Benefits

• Work within a close-knit team that balances collaboration with a positive, fun culture.
• Flexible working arrangements.
• Up to 14 weeks of paid parental leave.
• Two complimentary member race day passes each year.
• An extra annual day off for wellbeing leave.
• Subsidised private health cover through Medibank.
• Wellbeing support including fruit boxes, mental health talks, financial advice and fitness challenges.
• Company-funded Employee Assistance Program available for counselling support.
• Recognition for strong performance through the reward and recognition program.
• End-of-carnival celebrations and regular social events.
• Volunteer opportunities that support the community.
• Free onsite parking or easy access to public transport.

Equal Opportunity Statement

Australian Turf Club is an equal opportunity employer and is committed to providing a workplace where team members feel safe, valued and respected, regardless of gender identity, ethnicity, disability, sexual orientation or stage of life. Candidates from all suitable backgrounds are encouraged to apply.