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Social Media & Digital Marketing Executive
Riyadh, Riyadh Province, Saudi Arabia · Full Time
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- Experience
- 3–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Where you'll work
Job description
About Dr. Scent
Dr. Scent is seeking a dynamic and innovative Social Media & Digital Marketing Executive to spearhead its digital marketing efforts within the Saudi Arabian market. This role focuses on enhancing brand visibility and engagement through strategic social media and digital campaigns.
Key Responsibilities
- Oversee and expand Dr. Scent's presence across social media channels such as Instagram, TikTok, Snapchat, Facebook, X, and LinkedIn specifically targeting the Saudi audience.
- Develop, schedule, and disseminate compelling content tailored to each platform.
- Design, implement, and fine-tune paid advertising initiatives on Meta, TikTok, Snapchat, and Google Ads platforms.
- Manage digital communities by promptly addressing customer inquiries and maintaining high levels of interaction and engagement.
- Establish and nurture partnerships with influencers, content creators, media collaborators, and agencies across Saudi Arabia.
- Liaise closely with the Head Office based in the United Arab Emirates to ensure regional marketing alignment and synergy.
- Keep abreast of market trends, competitor strategies, and analyze campaign effectiveness.
- Generate detailed performance reports and suggest data-driven improvements to marketing activities.
Candidate Requirements
- A Bachelor's degree in Marketing, Communications, Digital Marketing, or a related discipline is essential.
- Possess 3 to 5 years of relevant experience in Social Media and Digital Marketing.
- Practical expertise with Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads platforms.
- Deep knowledge of the Saudi market nuances and consumer patterns.
- Proven track record of managing influencer marketing campaigns effectively.
- Strong bilingual communication skills in Arabic and English are mandatory.
- Prior experience in beauty, fragrance, cosmetics, retail, lifestyle, or FMCG sectors is strongly desired.
Additional Information
Applicants passionate about digital marketing and eager to drive growth for an international fragrance brand in Saudi Arabia are encouraged to apply.