Social Media Content Creator and Event Lead

About Next In Natural

Next In Natural is dedicated to making a positive impact on the world through organic and emerging food and beverage products. As the driving force behind innovative brands like Chameleon Coffee, Aura Bora, and GG Unique Fiber, the company aims to deepen connections with customers through curated events and dynamic social media engagement while continuously exploring emerging trends in natural products.

Role Overview

The Social Media Content Creator and Event Lead will be the energetic core bringing our brands to life both online and in real-world experiences. The initial focus will be on Chameleon Coffee, supporting its upcoming campus-to-coast marketing campaign which includes university launches, key retail partnerships, and exclusive consumer events. This role will also assist with activities across our broader brand portfolio.

Key Responsibilities

• Develop original video, photographic, and written content; manage user-generated content campaigns that build real engagement.
• Leverage and grow your personal social media presence and community insight to enhance brand outreach.
• Collaborate with the team to discover, nurture, and manage relationships with micro-influencers and campus content creators.
• Plan and oversee brand event execution from ideation through completion, including pop-up activations and experiential marketing events.
• Align social media content calendars surrounding events, focusing on authentic, relatable communication primarily on TikTok and Instagram.
• Engage in product development discussions by providing consumer insights and assisting the R&D team.
• Lead and coordinate on-site teams such as interns and brand ambassadors, bringing prior leadership experience to the role.
• Represent the brand in the field with frequent overnight travel for activations nationwide.

Candidate Profile

• At least two years of experience in content creation, event management, brand marketing, social media, or related fields is desirable.
• Possesses a growing social media profile and deeply understands content dynamics.
• Passionate about natural and organic food and beverages, with a genuine enthusiasm for healthy lifestyle messaging.
• Highly self-motivated, proactive, and able to work independently without needing extensive guidance.
• Excellent communicator with an authentic voice, avoiding clichés and jargon.
• Adept at combining creative ideas, logistical planning, and strategic thinking while maintaining an enjoyable work environment.
• Demonstrated leadership capabilities through managing small teams, brand ambassadors, or event personnel.
• Enthusiastic about travel and engaging with customers face-to-face; this role requires active field presence rather than desk work.
• Curious about product functionality and development beyond marketing aspects.

Why Join Us?

This role offers significant responsibility and impact, allowing you to shape the brand's vision and marketing strategies from the start. You will work closely with company leadership, contribute to product development conversations, and directly influence campaigns that reach millions in the natural food and beverage sector.