Social Media Associate

About upGrad

upGrad is a digital education platform dedicated to shaping future careers by delivering highly relevant industry programs through interactive learning experiences. The company aims to revolutionize digital education to create significant career benefits for large groups of learners. upGrad offers courses in areas like Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship. They seek passionate professionals in management and education to create programs that help working individuals stay updated and enhance their careers.

Job Responsibilities

• Oversee daily operations across various social media platforms including Instagram, LinkedIn, Facebook, Twitter (X), YouTube, and new channels.
• Design and post captivating content that aligns with brand standards and campaign goals.
• Create monthly social media schedules in partnership with marketing and business departments.
• Collaborate with designers, video editors, and writers to ensure smooth execution of campaigns.
• Monitor online social interactions and promptly respond to comments, messages, and inquiries.
• Keep track of industry trends, competitor activities, and new features to discover opportunities.
• Contribute to both organic and paid social media campaign efforts.
• Evaluate campaign outcomes and generate regular reports with insights and suggestions.
• Support influencer partnerships, employee advocacy, and joint campaigns.
• Maintain uniformity in brand voice and messaging throughout all social media channels.
• Partner with cross-functional teams to publicize webinars, events, product releases, learner achievements, and thought leadership material.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Journalism, Mass Media, or related disciplines.
• A minimum of 1-3 years experience in social media, digital marketing, or content marketing roles.
• Solid knowledge of major social media platforms and their best usage practices.
• Strong verbal and written communication capabilities.
• Basic comprehension of social media performance metrics and reporting methods.
• Experience with tools like Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Buffer, Sprout Social, Canva, or comparable platforms.
• Ability to manage several projects simultaneously and meet deadlines in a fast-paced setting.
• Creative thinking with a focus on detail and excellent organizational skills.