Social Media and Influencer Manager

About Glowbar

Glowbar offers simplified, effective skincare designed to integrate seamlessly into everyday life through 30-minute, results-oriented sessions led by expert estheticians. Launched in New York City in 2019, Glowbar has expanded throughout the Northeast with more locations forthcoming. Committed to a people-first philosophy, the brand aims to empower confidence in everyone's skin and continues to grow rapidly.

Role Overview

The Social Media and Influencer Manager will passionately lead Glowbar's social media channels, primarily Instagram and TikTok, while managing the influencer program and online community engagement. This role demands a creative, culturally savvy professional equipped to create striking content and engage meaningfully with audiences. Reporting to the Director of Marketing and working closely with the Founder, CEO, and Partnerships and Community Manager, this position is central to portraying Glowbar as a dynamic and pertinent brand online.

Key Responsibilities

• Design and execute daily social media content planning and distribution across Instagram and TikTok
• Maintain a consistent, culturally relevant posting schedule that fosters Glowbar's dynamic presence
• Create sharp, brand-aligned copywriting for posts, captions, and community interactions
• Develop and manage a content calendar balancing brand goals, campaigns, studio launches, and cultural trends
• Collaborate on enhancing current channels and innovating new social media strategies
• Partner with the Founder and CEO to develop her personal brand on social platforms, crafting authentic, high-quality content that establishes her as a leading voice in skincare
• Produce original multimedia content including conceptualization, shooting, editing, and posting
• Translate real-life events such as activations and openings into engaging digital content
• Create briefs and strategic recommendations aligned with broader business objectives
• Generate content targeting paid advertising opportunities
• Identify and integrate emerging trends and cultural moments to keep Glowbar ahead of competitors
• Establish and sustain influencer relations across multiple tiers, managing briefs, deliverables, and membership trade initiatives
• Explore TikTok Shop affiliate programs to expand creator commerce and revenue streams
• Oversee community engagement by managing comments, direct messages, and tagged content, fostering meaningful client relationships in Glowbar's authentic voice
• Monitor public sentiment and deliver actionable insights
• Analyze and report social and influencer performance regularly, recommending improvements based on data

Success Metrics

• Growth in followers across social platforms
• Engagement rate increases
• Output and impact of influencer content including appointment drives
• Responsiveness in community management
• Volume and quality of ad creative generated

Required Qualifications

• Bachelor's degree
• 1 to 3 years experience in social media management, influencer marketing, or content creation
• Comprehensive practical knowledge of Instagram and TikTok mechanics
• Competency in graphic design using tools such as Canva, Figma, or Adobe Suite
• Proficiency in generating and editing native social media content
• Exceptional copywriting capabilities
• Highly organized with excellent project management abilities
• Strong verbal and written communication skills
• Energetic, self-driven, and comfortable working in a fast-moving environment

Preferred Additional Skills

• Experience with TikTok Shop or similar creator commerce platforms
• Familiarity with project management software like Asana
• Knowledge of influencer marketing platforms such as CreatorIQ
• Existing beauty or skincare creator community connections
• Passion for beauty, wellness, and skincare sectors
• Experience in an early-stage or rapidly scaling startup

Work Location and Conditions

This is a full-time, on-site opportunity based in New York City, requiring presence at the company headquarters.