Content & Digital Marketing Specialist - SaaS, EdTech, B2B

Role Overview

This role involves enhancing the digital footprint of a brand by crafting impactful content and leveraging data-driven marketing strategies within the SaaS, EdTech, and B2B sectors. The specialist will develop engaging content for diverse platforms such as blogs, websites, social media channels, email campaigns, and various marketing materials, translating technical concepts into accessible messaging.

Key Responsibilities

• Generate high-quality written content including blog posts, website pages, LinkedIn updates, email newsletters, landing pages, and promotional materials.
• Manage website content via WordPress or comparable content management systems.
• Execute keyword research and implement SEO strategies to boost online visibility and organic traffic.
• Plan and administer social media content for relevant platforms on a scheduled basis.
• Track and analyze marketing content and campaign results using analytics tools and social media performance metrics.
• Maintain and oversee the content calendar to guarantee timely execution of marketing efforts.
• Repurpose existing content into various formats to enhance engagement and reach.
• Assist in campaign delivery, reporting, and ongoing optimization for digital marketing initiatives.
• Collaborate with cross-functional teams to produce audience-centric content that communicates complex ideas clearly.
• Regularly analyze performance data to identify opportunities for ongoing improvement and efficiency.

Qualifications and Skills

• Minimum of three years' experience in digital content creation and marketing.
• Exceptional copywriting capabilities for diverse formats including blogs, emails, social media, and web content.
• Practical experience with WordPress or other CMS platforms.
• Solid understanding of SEO principles including keyword analysis and on-page optimization.
• Familiarity with social media management tools and digital marketing software.
• Competence in interpreting Google Analytics and campaign performance data.
• Experience using design tools such as Canva.
• Excellent communication skills with meticulous attention to detail.
• Strong organizational skills and ability to handle multiple deadlines simultaneously.
• Self-motivated with a focus on continuous enhancement of marketing performance.
• Preferred experience in SaaS, EdTech, B2B, or technology-focused marketing roles.
• Knowledge of integrated digital campaign support and reporting is advantageous.

Benefits

• Permanent remote work arrangement with full home office setup.
• Provision of necessary company equipment to facilitate work.
• Secondary Wi-Fi modem supplied to ensure stable internet connection.
• 21 days of paid annual leave available immediately, with 100% carryover of unused leaves.
• Health insurance coverage from the first day of employment.
• 13th-month salary payment.
• Monthly gift vouchers as additional perks.
• Milestone recognitions for birthdays, work anniversaries, and special events.
• Strong emphasis on balancing work and personal life, promoting employee well-being.
• Engagement activities including team building, celebrations, virtual events, and company gatherings.
• Opportunities for career development, continuous learning, and international collaboration.

Additional Information

Application processing is managed by the partner company, who handles the selection and hiring process. Your personal data is handled under applicable data protection laws with rights to access, correct, or object. AI tools may be used to assist recruitment, though human judgment remains final.