Social Media and Digital Advertising Manager – Restaurant Sector

About the Role

This position seeks a seasoned Social Media and Digital Advertising Manager with over five years of direct experience in digital marketing, content creation, and paid promotional campaigns. The primary focus is marketing restaurants, cafés, and food and beverage brands, with a strong emphasis on delivering measurable business outcomes. Preference is given to professionals proficient in TikTok Ads and Instagram Ads, alongside Google Ads and Snapchat Ads.

Primary Duties

• Design and implement digital marketing strategies tailored to restaurants and cafés.
• Oversee and expand social media presence across key platforms.
• Strategize and prepare monthly content calendars synced with promotions and seasonal initiatives.
• Craft persuasive marketing and advertising text.
• Develop innovative ideas for food photography, promotional videos, and engaging customers.
• Plan, launch, optimize, and manage advertising campaigns focusing on TikTok Ads, Instagram & Facebook Ads, Google Ads, and Snapchat Ads.
• Create marketing initiatives aimed at lead generation, increasing orders, reservations, and customer involvement.
• Coordinate promotional campaigns for new menu launches, seasonal discounts, and new branch rollouts.
• Define target audiences based on demographics, location, interests, and behavioral data.
• Collaborate with designers, photographers, videographers, influencers, and content creators.
• Monitor online feedback, customer comments, and reputation management.
• Track and analyze campaign effectiveness with weekly and monthly reporting.
• Enhance campaign returns by improving efficiency indicators such as ROI, ROAS, and CPA.
• Conduct A/B tests on creative assets, copy, audience targeting, and landing pages.
• Keep updated on evolving digital marketing trends and platform modifications.
• Manage technical tools including Meta Pixel, TikTok Pixel, Google Analytics, Google Tag Manager, and conversion tracking systems.

Qualifications and Experience

• At least five years of verified experience in digital marketing and paid advertising campaigns.
• Proven expertise marketing in the restaurant, café, or food and beverage spheres.
• Advanced skills in TikTok Ads Manager, Meta Ads Manager (Instagram & Facebook), Google Ads, and Snapchat Ads.
• Strong capabilities in copywriting and content development.
• Deep understanding of restaurant marketing strategies and consumer behaviors.
• Experience targeting local markets and utilizing geo-targeting features.
• Track record of driving tangible business growth through digital marketing efforts.
• Familiarity with food delivery platforms is a plus.

Required Skills

• Creative strategic thinking and campaign design.
• Analytical skills for performance measurement and reporting.
• Competence in budgeting and optimizing advertising campaigns.
• Effective marketing copywriting expertise.
• Knowledge of restaurant branding and client engagement techniques.
• Strong interpersonal communication and collaboration abilities.
• Ability to work autonomously and meet deadlines.

Key Performance Indicators (KPIs)

• Boost in online order volumes and sales figures.
• Growth in physical visits and reservations at restaurants.
• Improved engagement levels and follower count on social media channels.
• Reduction in Cost Per Acquisition (CPA).
• Enhanced Return on Ad Spend (ROAS).
• Increased redemption of coupons and promotional offers.
• Strengthening of brand recognition and market positioning.

Application Process and Preferences

• Submission of an up-to-date CV.
• Portfolio highlighting previous marketing campaigns.
• Samples of projects focused on restaurants or the food industry.
• Information about advertising platforms managed and average budgets.
• Documented results of past campaigns including ROAS, CPA, leads, and sales metrics.
• Relevant certifications such as Google Ads, Meta Blueprint, or TikTok Academy.

Preferred candidates will have experience with the Saudi Arabian market, multi-branch restaurant or café brands, proven success in TikTok and Instagram advertising, collaboration with influencers, and be available to start immediately.