Social Media and Design Lead

About Goodie Bag and the Role

Goodie Bag is a company changing how people support local food businesses with an authentic, anti-corporate culture that values open communication, respect, and creativity. This is a dynamic, fast-paced environment where impact and ownership matter deeply. The Social Media & Design Lead will be instrumental in shaping how the Goodie Bag brand is experienced across social media, digital platforms, influencer partnerships, and physical brand touchpoints. This role offers hands-on creative leadership, combining strategic thinking with content creation and design.

Key Responsibilities

• Develop, manage, and execute a 14-day rolling content calendar for Instagram and TikTok, ensuring active daily engagement including stories, reels, and community interaction.
• Create original short-form video content—such as partner spotlights, founder stories, unboxings, memes, user-generated collaborations, and street-style NYC footage—from ideation through filming, editing, and posting.
• Identify and foster authentic influencer collaborations that drive meaningful engagement rather than transactional partnerships.
• Design compelling visual assets across digital and physical media including social graphics, web visuals, app assets, email headers, billboards, coupon cards, pitch decks, merchandise, stickers, and partner materials.
• Lead brand partnership strategy by finding aligned collaborators, coordinating podcasts and awareness campaigns to broaden reach innovatively and organically.
• Manage community engagement by responding to comments and messages, reposting positive customer content, and making every brand interaction feel personal and inclusive.
• Build and expand the creative team over time—initially managing contractors and growing into a leadership position overseeing social and creative personnel.

Requirements and Qualifications

• Proven experience in producing short-form video content on platforms like Instagram Reels and TikTok, with a strong portfolio to demonstrate past successes.
• Confidence and ease on camera with ability to conduct engaging interviews and capture genuine unscripted moments.
• Proficiency in graphic design for both digital and physical outputs, with an excellent visual eye.
• Proactive user of advanced AI content creation tools such as Midjourney, RunwayML, CapCut AI, enabling efficient and innovative media production without need for training.
• Experience scaling influencer pipelines across diverse markets with strong relational skills.
• Ability to deliver consistent and rapid output across multiple platforms and cities without sacrificing quality.
• Bonus skills include UI/UX collaboration using Figma, website design and management (experience with Wix preferred), paid social media campaigns experience, and SEO fundamentals.

Personal Attributes

• Demonstrated ability to build or grow brand accounts beyond management, with a focus on recurring content series and trending yet authentic brand voice.
• Fluency in TikTok trends and strategic adaptation without seeming inauthentic or corporate clichéd.
• Motivation by ownership, mission-driven work, and the excitement of creating something from the ground up in a start-up environment.
• Enthusiastic, energetic presence that positively influences team dynamics and company culture.

Who This Role Does Not Suit

• Individuals who prefer only to oversee rather than execute content creation.
• Those unwilling to engage in hands-on creative tasks as part of their role.
• People not based in or excited about working regularly in New York City for on-site content creation.
• Applicants looking for rigid, playbook-driven roles or clear separation between working hours and impact.
• Candidates expecting to receive rather than set their own creative directions.

Compensation and Contract Details

This position begins with a paid one-month contract, compensated at an annual salary equivalent of $80,000. After this trial period, the role transitions into a full-time position offering:

• A base salary of $80,000 per year
• Health insurance coverage
• Significant equity grants
• A well-defined progression path to executive-level creative leadership as the company grows

Success Milestones

The first week involves rapid onboarding with an established content strategy, daily Instagram activity, and multiple short-form videos delivered, along with securing an influencer or brand collaboration. Within the first month, expect a fully operational 30-day content calendar with refined formats and active influencer engagements. By three months, the brand presence should be noticeably stronger with consistent engagement and a growing influencer network. Within a year, this role evolves into leading the brand function and building a dedicated creative team with clear ownership over brand strategy and execution.