Social Media and Campaign Management Specialist

About True Brands

True Brands is a dynamic and rapidly expanding company focused on creativity, designing and distributing premium beverage and lifestyle products. With a global customer base exceeding 25,000, we pride ourselves on fostering an open, inclusive, and respectful workplace. Our talented team collaborates to bring high-quality products to the growing markets of beverage accessories, gifts, and consumables.

Role Overview

We are looking for a Social Media and Campaign Management Specialist to enhance our ecommerce and marketing initiatives. This role involves managing and amplifying our brand presence across social media and digital channels such as Instagram, Facebook, TikTok, TikTok Shop, and email marketing. The successful candidate will support promotional campaigns, coordinate creator collaborations, and aid in brand storytelling efforts.

Key Responsibilities

• Plan, develop, schedule, and publish engaging social media content across major platforms.
• Create various content formats including short videos, product spotlights, lifestyle imagery, reels, and campaign-specific materials.
• Participate actively in content production including TikTok Lives, product demonstrations, behind-the-scenes, and campaign shoots.
• Engage with the online audience by responding promptly to comments, messages, and brand mentions using a consistent brand voice.
• Monitor and analyze social media metrics to identify opportunities to increase engagement and audience reach.
• Stay updated on trends, hashtags, platform changes, and best practices to ensure content remains innovative and competitive.
• Observe competitor activities to uncover new creative strategies for social and digital outreach.
• Oversee TikTok Shop related content, product showcases, creator interactions, and campaign results.
• Identify and connect with social media creators for collaboration possibilities.
• Assist with outreach, product seeding, campaign monitoring, and follow-up communications with creators.
• Organize affiliate and creator campaigns including product recommendations, briefing, and performance reporting.
• Collaborate with marketing and ecommerce leadership on email campaigns, promotional calendars, and execution.
• Help select products for email marketing based on factors such as seasonality, brand focus, inventory, and promotional strategies.
• Work closely with the creative team to define campaign visuals, product narratives, lifestyle themes, and develop supporting assets.
• Coordinate campaign logistics including deadlines, featured products, messaging, required images, and final asset delivery.
• Evaluate campaign outcomes and suggest improvements for forthcoming social and email marketing efforts.

Candidate Profile and Qualifications

• 1 to 3 years experience in social media management, digital marketing, ecommerce marketing, content creation, or campaign coordination.
• Proficient understanding of platforms including Instagram, TikTok, LinkedIn, and emerging social media channels.
• Experience producing short-form video content, filming product demonstrations, or supporting social-first creative content.
• Interest in ecommerce, lifestyle brands, home entertaining, barware, drinkware, gifting, or consumer product sectors.
• Effective writing ability with adaptability to various brand tones and platforms.
• Highly organized, capable of managing multiple projects, deadlines, and priorities concurrently.
• Comfortable collaborating across marketing, ecommerce, creative, and brand teams.
• Familiarity with TikTok Shop, creator partnerships, affiliate programs, or email marketing tools is advantageous.
• Basic knowledge of social analytics and reporting to assess campaign effectiveness.
• Experience with tools such as Canva, Adobe Creative Suite, CapCut, Later, Dash Hudson, Klaviyo, Shopify, or similar platforms is preferable.

Compensation and Benefits

• Hourly pay ranging from 28 to 36 USD.
• Employee discounts up to 40%.
• Comprehensive health, dental, vision, and life insurance coverage.
• 401(k) plan with employer matching contributions.
• Additional supplemental insurance options including accident coverage and discounted pet insurance.
• Flexible Spending Accounts (FSA) for healthcare and dependent care.
• Paid training programs.
• Opportunities for professional growth and development.
• Supportive work-life balance culture.
• Accrual of 15 or more paid time off days annually.
• Nine paid holidays each year.

Work Environment and Location

This position is based in Seattle's Fremont neighborhood, operating on a hybrid schedule with in-office attendance Tuesday through Thursday.

Legal and Compliance Information

True Brands participates in E-Verify to validate the employment eligibility of employees. Candidates accepted for employment will submit Form I-9, and verification will be conducted accordingly. The company adheres strictly to equal opportunity employment policies, fostering diversity and inclusion, and prohibiting discrimination and harassment of any kind.