Social Marketing Manager - Prime Video

Role Overview

The Social Marketing Manager works within Amazon Studios' global social marketing team and is responsible for conceptualizing and executing innovative, high-impact social marketing campaigns for assigned titles. This role involves crafting global social strategies, driving creative social content, analytics, community engagement, and integrating cutting-edge social innovations such as AR/VR and paid social media initiatives.

Key Responsibilities

• Lead and manage social marketing campaigns for designated Amazon Studios titles.
• Devise visionary social marketing approaches that reinforce Amazon Studios and Prime Video’s market position in the streaming industry, aligned with overall brand and business strategies.
• Create inspiring, imaginative campaigns that boost brand awareness and encourage viewer engagement.
• Apply strong strategic thinking to develop innovative and award-worthy social marketing concepts.
• Continuously improve social marketing standards and tactics on a global scale.
• Leverage performance data to refine and enhance social marketing plans.
• Participate in campaign evaluations and confidently present social marketing strategies to senior leadership.
• Innovate and propose groundbreaking social programs and events supporting new launches.
• Drive operational excellence by establishing policies, procedures, and best practices within the social marketing function.

Business & Collaboration

• Efficiently manage social campaign budgets and timelines to ensure cost-effective delivery.
• Collaborate extensively with internal stakeholders—including PR, Media, Brand, Strategy, Creative, International Partners, and executive leaders—and external partners such as filmmakers and agencies to build strong relationships and drive alignment.
• Prioritize tasks and allocate resources effectively, communicating potential risks or trade-offs regarding project schedules.
• Proactively anticipate challenges and escalate issues to senior management, exercising sound judgment in uncertain situations.

Qualifications

• Minimum of 4 years of professional marketing experience beyond internships.
• Proven capability in utilizing data and metrics for continuous improvement.
• Proficiency with Microsoft Excel (pivot tables, charts, macros) and analytical tools such as Tableau.

Preferred Experience

• At least 3 years of professional marketing experience excluding internships.

Additional Information

This role is located in Culver City, CA, and operates onsite. Amazon is committed to diversity and equal opportunity employment practices, including provisions under the Los Angeles County Fair Chance Ordinance considering applicants with arrest or conviction records.

Applicants should be prepared to work collaboratively and respectfully with a diverse team and adhere to safety and communication standards.

Amazon provides reasonable accommodations for applicants with disabilities during the hiring process.

The annual base salary ranges from 80,600 to 141,100 USD, depending on factors such as experience and geography. Compensation packages include sign-on bonuses and restricted stock units (RSUs). Comprehensive benefits cover medical, dental, vision, life and disability insurance, mental health services, 401(k) matching, paid time off, and parental leave.