Social Growth Lead

About the Role

We are looking for a Social Media Strategist to create and expand a personality-driven social media presence from the ground up. This role involves comprehensive hands-on work including strategy formulation, account setup, content planning, production oversight, publishing, audience growth, community interaction, and performance optimization across both Instagram and TikTok platforms. You will collaborate closely with the founder to craft a unique online identity and nurture it into a well-known, engaging social media presence.

Key Responsibilities

• Establish and launch Instagram and TikTok profiles starting from zero followers; define positioning, tone of voice, core content themes, visual style, and channel strategies.
• Design and implement an organic growth plan focusing on expanding reach, improving engagement, increasing follower count, and fostering long-term audience development.
• Develop viral campaign ideas, social-first story concepts, and repeatable content formats that highlight and solidify a distinctive online personality.
• Oversee the entire content production lifecycle including research, ideation, scripting, content calendar creation, coordination of production, securing approvals, publishing, and ongoing optimization.
• Leverage platform analytics and audience insights such as watch time, retention, and engagement metrics to inform creative choices and enhance performance.
• Handle daily community management and liaise with the founder and creative partners to maintain engagement.

Qualifications and Requirements

• Demonstrated experience in launching and organically growing Instagram and TikTok accounts from zero or early stages.
• A portfolio showcasing viral, culturally impactful social media content supported by evidence of measurable growth.
• Comprehensive knowledge of Instagram and TikTok algorithms, user behaviors, retention tactics, discoverability, engagement strategies, and organic growth methods.
• Strong creative strategic thinking and storytelling skills tailored for social-first content, capable of shaping a personality into engaging, repeatable formats.
• Direct experience managing social media operations end-to-end including strategy, content creation, production, publishing, analytics, and community interaction.
• Excellent project management and teamwork abilities to collaborate effectively with the founder and creative teams.
• Availability to work during Pacific Standard Time (PST) hours.

Preferred Experience

• Experience with creator-driven brands, personality-focused accounts, entertainment ventures, founder-led projects, legal brands, or content centered on characters is a plus but not mandatory.