Social Creative Director

About Viral Nation

Viral Nation focuses on crafting social-first brand ecosystems that engage today's consumers through integrated strategies involving talent, media, and technology paired with culturally relevant creativity. Our fast-paced, collaborative environment encourages creativity and growth as we lead the digital branding space with innovative approaches and set industry benchmarks.

Role Overview

We seek a senior creative strategy leader responsible for ensuring clarity, quality, and relevance in social-first creative outputs for key client projects. This role entails owning the complete creative strategy process, ensuring every idea is strategically sound and performance-driven. You will guide teams to develop platform-native concepts rooted in cultural insight, data analysis, and client goals. Collaboration with strategy, business intelligence, and cross-functional teams is crucial to translating insights and trends into impactful creative opportunities. Additionally, you will serve as a key division leader, enhancing teamwork, raising creative standards, and shaping strategic narratives for clients and new business growth.

Key Responsibilities

• Maintain complete ownership of creative strategy quality and ensure strategic thinking underpins all delivered ideas.
• Act as the final reviewer for social creative strategy deliverables, emphasizing clarity, platform alignment, and performance impact.
• Develop innovative social-first campaign ideas and strategic recommendations aligned with client objectives.
• Collaborate with Strategy and Business Intelligence teams to convert cultural and data-driven signals into actionable creative insights.
• Serve as a lead within the division, overseeing multiple client projects and guiding strategic-to-creative processes.
• Leverage performance data and post-campaign insights to continuously refine creative strategy frameworks.
• Lead efforts to elevate the quality and strategic focus of creative output and mentor team members.
• Ensure alignment and consistency across creative partners regarding strategic cohesion and quality control.
• Shape strategic storytelling and pitches for client engagements and business development.
• Support and occasionally lead client presentations, clarifying strategy into practical creative directions.
• Advise on creative direction during content creation to ensure congruence with platform trends and data insights.
• Develop repeatable creative frameworks and methodologies to enhance team consistency and excellence.
• Translate emerging cultural trends, platform updates, and performance findings into actionable creative guidance.
• Contribute actively to ideation and concept development to overcome roadblocks and boost creative work.
• Collaborate with Business Development, Client Services, Media, and Measurement teams to ensure cohesive and effective campaign execution.
• Drive stakeholder alignment, clarify roles, and maintain momentum and high standards.
• Introduce forward-thinking ideas and thought leadership to advance Viral Nation’s creative methods.
• Bridge Strategy, Creative, Creator Relations, and Community Management to ensure smooth execution of creative ideas across social channels.

Required Qualifications

• Over 10 years of professional experience in creative strategy, social media, integrated marketing, or content strategy in dynamic agencies or digital-first settings.
• Proven capability in crafting social-first creative strategies and concepts aligned to brand objectives and performance metrics.
• Deep knowledge of social platforms, creator ecosystems, and platform-native storytelling, with skill in translating cultural trends into creative opportunities.
• Experience utilizing performance data and campaign insights to enhance strategic approaches.
• Track record working closely with analytics or business intelligence teams to transform data into actionable creative strategies and client presentations.
• Strong leadership skills, including mentoring and elevating strategist or cross-functional team output and rigor.
• Excellent communication and presentation abilities used for shaping narratives and leading client engagements.
• Effective collaboration skills across diverse teams like creative, strategy, media, production, and client services.
• Highly organized with talent for managing multiple priorities, stakeholder alignment, and maintaining project quality.
• A university degree or college diploma in marketing, communications, business, or a related field, or equivalent experience.

Compensation and Policies

Compensation at Viral Nation is market-aligned, performance-based, and structured to maintain internal equity across similar roles. Increases are tied to demonstrated achievements and contributions rather than tenure. Regular performance reviews support alignment of pay with expectations and impact. The recruitment process excludes AI for candidate evaluations, maintaining human-led decisions, though AI note-taking tools may be employed during interviews.

Diversity and Inclusion

Viral Nation is dedicated to fostering diversity, equity, and inclusion. We encourage applications from individuals with visible and invisible disabilities and offer accommodations throughout the recruitment and selection process upon request.