Social Media Manager & Content Creator

About Ramen Bae

Ramen Bae is a pioneering company specializing in original dried ramen toppings, dedicated to elevating the ramen category. Established three years ago as a passion-driven project to find better instant ramen toppings, the brand has since achieved viral success, grown a devoted customer base of over 400,000, and recently introduced a protein ramen product. We operate as a small, dynamic, and dedicated team that values ownership, speed, and problem-solving.

Role Overview

We are seeking a Social Media Manager & Creator to take full responsibility for our organic presence on social channels, primarily Instagram and TikTok. This role involves creating and executing social media strategies, managing content calendars, coordinating with creators, and engaging with trends to bring the brand to life daily. The position requires a hands-on approach, creativity, and a strong understanding of social media dynamics.

Responsibilities

• Develop and maintain the organic social media strategy and brand voice, starting with Instagram and TikTok, and expanding as needed.
• Plan and oversee the social content calendar, balancing brand storytelling, product launches, founder narratives, and retail events.
• Produce timely and reactive content that capitalizes on trending topics and cultural moments.
• Set measurable goals; analyze metrics on reach, engagement, follower growth, and sales-driven content; refine strategies accordingly.
• Create original content including filming and editing short-form, creator-style videos and product-focused posts.
• Collaborate with user-generated content creators and coordinate additional content production.
• Write compelling captions, hooks, and on-screen text that align with the brand and platform native norms.
• Support marketing initiatives including product launches and retail expansions through engaging content that excites the audience and drives demand.
• Craft founder-led messaging that highlights the individuals and stories behind Ramen Bae.
• Track social trends, viral sounds, and competitor activity, swiftly adapting to relevant moments.
• Build relationships with creators and influencers by sharing products and communicating via direct messages.
• Engage actively with the social media community by responding to comments and messages and delighting fans through unexpected interactions.

Requirements

• 3 to 5 years experience managing organic social media for brands, preferably within direct-to-consumer, ecommerce, food, or FMCG sectors.
• Proficient, practical knowledge of Instagram and TikTok mechanics, content discovery, performance factors, and ongoing platform changes.
• Ability to independently produce, film, and edit short-form, creator-style video content.
• Strong creative judgment, copywriting skills, and a well-developed visual aesthetic.
• Deep understanding of internet culture, social media trends, community dynamics, and quick responsiveness to timely opportunities.
• Experience managing content calendars and collaborating with creators, UGC contributors, or freelancers.
• Analytical skills to evaluate social media performance and optimize content strategies accordingly.
• Self-driven with a resourceful approach capable of taking initiative and leading tasks independently.
• Comfortable in a lean, fast-paced team environment where accountability and proactivity are essential.
• Bonus: passion for ramen, experience creating food content, or maintaining a notable personal social media presence.

Compensation and Benefits

• Annual salary range of $70,000 to $90,000, depending on experience
• Flexible paid time off and paid holidays
• Health, dental, and vision insurance coverage