Content & Social Media Strategist

About the Role and Company

Communal, a rapidly growing premium direct-to-consumer skincare brand based in Pune, Maharashtra, specializes in combining skincare science with engaging storytelling. The brand aims to build trust through educational content, influencer marketing, and high-quality digital experiences. The Content & Social Media Strategist will take full ownership of Communal's content ecosystem, crafting strategies and executing social media initiatives that reflect the brand's premium identity.

Key Responsibilities

• Develop and implement monthly content calendars that align with product launches, marketing campaigns, and seasonal events.
• Establish and maintain Communal's tone of voice that balances premium appeal with relatable messaging.
• Convert complex skincare science into accessible, educational content that connects with the audience.
• Conduct research on consumer behavior, emerging skincare trends, and competitors to identify new content opportunities.
• Create campaign messaging that spans multiple platforms and touchpoints.
• Produce high-impact copy and content for diverse channels including Meta and Google advertisements, landing pages, website content, product descriptions, blogs, email marketing, WhatsApp, SMS, PR campaigns, and product launches.
• Generate captivating social media content such as Instagram captions, carousel posts, reel scripts, educational series, storytelling, founder-led posts, and community-focused material.
• Manage the brand’s presence across Instagram, LinkedIn, and upcoming platforms by scheduling and publishing content daily, ensuring consistent posting, curating feed aesthetics, community management including responses to comments and direct messages, and monitoring audience sentiment.
• Identify trending topics and execute rapid content adaptations including stories and reels in collaboration with designers and video editors, while overseeing content approval workflows.
• Collaborate with the influencer marketing team to develop creative concepts, viral hooks, influencer scripts, and campaign strategies for collaborations and competitor benchmarking.
• Partner with internal teams to coordinate campaigns across product launches, seasonal and festive promotions, sales, website banners, email marketing, performance creatives, offline activations, and public relations events.
• Track and analyze key performance metrics like reach, engagement, saves, shares, watch time, click-through rate, website traffic, conversion rate, and follower growth to optimize and enhance content strategy.
• Improve SEO outcomes by creating search engine optimized blog posts, website copy, product description pages, and educational content to build topical authority in skincare.
• Advance brand positioning via educational content such as ingredient explainers, myth vs fact series, dermatologist insights, community campaigns, customer success narratives, and comprehensive brand storytelling.

Candidate Requirements

• 1 to 3 years of relevant experience in content marketing, copywriting, social media management, or brand marketing.
• Exceptional proficiency in written English and storytelling skills.
• Strong grasp of Instagram trends and previous experience managing brand social media accounts.
• Ability to translate ideas into engaging and relatable content effectively.
• Familiarity with the skincare, beauty, or lifestyle sectors preferred.

Additional Skills (Preferred)

• Hands-on knowledge of Meta Business Suite and Canva.
• Experience utilizing AI tools such as ChatGPT.
• Working familiarity with Google Analytics and basic SEO principles.
• Understanding of performance marketing concepts.
• Experience collaborating with creators and influencers.

Ownership and Key Performance Indicators

• Management of content calendars across platforms.
• Execution of content for Instagram, LinkedIn, website, product copy, and email campaigns.
• Development of campaign messaging and influencer-related scripts.
• Oversight of social media community and engagement.
• Achievement of content delivery timelines and growth in reach, engagement, follower base, website traffic, and email campaign effectiveness.