Shopper Marketing Manager

About Champion Petfoods

Champion Petfoods, known for its premium brands ORIJEN® and ACANA®, has a trusted 35+ year history in the global pet food market. Originating from Alberta, Canada, the company is rapidly expanding and committed to personal and professional growth within its team.

Role Overview

We seek a results-oriented Shopper Marketing Manager to devise and implement shopper marketing strategies tailored to key US retail partners. This role requires translating brand and consumer insights into effective omnichannel activations across in-store, eCommerce, retail media, and digital channels to drive shopper conversion and business growth.

Key Responsibilities

• Create annual shopper marketing strategies aligned with brand goals, customer objectives, and channel growth.
• Plan and deliver omnichannel shopper activations including in-store, online, retail media, and other shopper engagement points.
• Collaborate closely with Sales and Key Account teams as a strategic partner to develop customer-specific programs and joint business plans.
• Utilize consumer and market insights to identify purchase barriers and opportunities, converting these into impactful shopper programs.
• Lead agency partners in shopper marketing, retail media, and creative execution to build integrated campaigns.
• Coordinate retail media and digital commerce teams to ensure integrated shopper campaigns across retailer platforms.
• Oversee merchandising and promotional initiatives to maximize sales uplift.
• Measure campaign effectiveness and ROI through sales lift, incrementality, conversion rates, and promotional efficiencies.
• Manage the shopper marketing budget, including planning, allocation, and spend optimization.
• Foster cross-functional collaboration with Brand, Category, Sales, and Supply teams for scalable program execution.
• Develop strong partnerships with retailer marketing and commercial teams to unlock activation opportunities and enhance program effectiveness.

Qualifications

• Minimum of 10 years experience in Consumer Packaged Goods, specializing in Shopper Marketing, Customer Marketing, Brand Marketing, or Trade Marketing.
• Demonstrated success in developing omnichannel shopper marketing campaigns integrating offline and online retail channels.
• Experienced in aligning shopper marketing within customer business plans and joint business plans to influence commercial outcomes.
• Solid commercial understanding with ability to connect shopper programs to revenue, ROI, and other business metrics.
• Hands-on expertise in retail media strategy, campaign management, audience targeting, media optimization, attribution, and conversion tracking.
• Strong analytical skills and familiarity with syndicated and retailer data sources like Nielsen, Circana, panel data, loyalty programs, and POS analytics.
• Proven leadership in cross-functional team environments coordinating Brand, Sales, and Digital groups.
• Experience collaborating directly with major US retailer marketing and commercial teams.
• Competence managing budgets for shopper marketing initiatives, including planning and investment allocation.

Benefits and Culture

• Commitment to workplace safety, health, and respect.
• Competitive annual salary ranging from $105,000 to $144,000, 401k with company matching, and donation matching program.
• Comprehensive benefits including medical, dental, vision, and employee assistance.
• Opportunities for continuing education via internal and online programs and education assistance.
• High standards of product quality and food safety to maintain consumer trust.
• Additional perks such as a monthly complimentary bag of premium pet food and free parking.

Diversity & Inclusion

Champion Petfoods embraces diversity and inclusion, fostering equal opportunity regardless of race, gender, religion, sexual orientation, disability, veteran status, or any other identity. The company welcomes individuals from all backgrounds to bring their unique perspectives.

Compensation Note

The starting salary may vary based on individual qualifications, market factors, and job-related expertise. Total compensation may also include variable pay, benefits, and paid time off depending on role eligibility and scheduling.