SEO Manager - Local SEO & Google Business Profile

About the Role

Mianro Systems is seeking a seasoned SEO Manager with extensive experience in Local SEO and managing Google Business Profiles for clients primarily based in the United States. This is a full-time remote position involving work from Monday to Friday during the hours of 6:30 PM to 4:30 AM IST. The role involves independently handling client accounts initially, building SEO processes, and delivering impactful results. As the SEO department expands, the SEO Manager will take on responsibilities related to hiring, training, and leading a team of SEO Executives.

Responsibilities

• Create, optimize, and manage Google Business Profiles including categories, services, descriptions, photos, posts, and business data.
• Monitor profile performance metrics such as calls, website clicks, reviews, and ranking improvements.
• Fix issues like duplicates, suspensions, or misconfigurations of profiles.
• Develop and implement local SEO strategies, carrying out audits of websites, keywords, competitors, and Google Business Profiles.
• Conduct keyword research with focus on local, service-based, and high-intent terms to improve rankings in targeted locations.
• Build and maintain local citations and ensure consistency of business information.
• Optimize website content, including titles, descriptions, headings, URLs, images, internal links, and service/location pages.
• Identify and resolve technical SEO problems related to crawling, indexing, speed, and mobile usability in coordination with developers.
• Design and coordinate SEO content plans and oversee link building strategies emphasizing safe and relevant backlinks.
• Formulate review generation strategies, monitor reviews, and guide best practices for client responses adhering to Google guidelines.
• Track and report key metrics such as rankings, traffic, calls, leads, enquiries, and Google Business Profile activity through weekly and monthly reports.
• Develop SEO SOPs, checklists, templates, and scalable processes for managing multiple accounts and future team expansion.
• Manage client communications and identify underperforming accounts to devise improvement strategies.

Requirements

• At least 5 years of practical SEO experience, with strong expertise in Local SEO and Google Business Profile management.
• Proven experience improving Google Maps and Local Pack rankings for US-based clients.
• Hands-on experience with SEO for local service businesses, including local citations, backlinks, keyword research, and competitor analysis.
• Proficiency in on-page, off-page, local SEO, and technical SEO aspects.
• Familiarity with Google Analytics, Google Search Console, Ahrefs, SEMrush, BrightLocal, Local Falcon, Moz, Screaming Frog, or similar tools.
• Excellent verbal and written English communication skills.
• Capability to handle multiple client accounts autonomously and work night shift hours effectively.
• Aspirations and ability to establish and lead a growing SEO team.

Preferred Qualifications

• Experience with local SEO for home-service sectors such as plumbing, contracting, HVAC, and roofing.
• Managing SEO for service-area and multi-location businesses.
• Handling Google Business Profile reinstatements.
• Usage of tools like Local Falcon, BrightLocal, Whitespark.
• Knowledge of WordPress, GoHighLevel, LocalBusiness and Service schema, call tracking, AI-assisted SEO workflows, and remote team management.

Performance Indicators

• Enhancement of Google Maps and local keyword ranking positions.
• Growth in organic traffic and increased client-generated calls, enquiries, and leads.
• Improved engagement and volume of client Google Business Profiles and online reviews.
• Quality maintenance of citations and backlinks.
• Regular completion of SEO tasks and accuracy of reporting.
• Client satisfaction, retention, and development of SEO operational procedures.
• Effectiveness in building and managing a high-performing SEO team.

Success Milestones (First 90 Days)

• Complete audits of client websites and Google Business Profiles.
• Develop clear SEO strategies and establish baseline performance data.
• Optimize client profiles and websites for improved local SEO.
• Enhance citations, content, and technical SEO metrics, and improve local rankings.
• Implement structured reporting systems.
• Create and document SEO department SOPs and checklists.
• Manage multiple accounts independently and plan for team expansion.

Compensation and Benefits

• Competitive fixed monthly salary paid on the 10th of each month accounting for previous month’s workdays.
• Performance-based bonus opportunities.
• Long-term growth prospects and leadership opportunities within the SEO department.
• Fully remote work arrangement.