SEO Content Writer

About Inspira Education

Inspira Education Group is a rapidly expanding edtech startup in the US, dedicated to making high-quality coaching accessible to all students globally. We are the world's premier network of admissions coaches for medical, legal, business, and college studies, revolutionizing application processes with innovative products and services designed to offer an equitable platform for diverse candidates worldwide. Our growth is supported by leading venture capital firms such as Zeev Ventures, Quiet Capital, and Craft Ventures.

The Role

Inspira Education is seeking a creative and detail-oriented SEO Content Writer to join our dynamic marketing team. This position is at the nexus of content creation, SEO strategy, and brand narrative, aimed at attracting, educating, and converting prospective students across Inspira Education Group's brands, including Inspira Advantage, Quad Education, and Juris Education. You will collaborate with SEO strategists, subject matter experts, and senior writers to produce high-quality content optimized for both traditional search engines and emerging generative AI platforms. Your responsibilities will span from crafting long-form guides and thought-leadership blogs to developing optimized landing pages and case studies, significantly influencing how students and their families discover and interact with our services during crucial decision-making phases. This role is ideal for individuals who excel at blending creativity with strategic structure, developing engaging, human-centered content while adhering to SEO and Generative Engine Optimization (GEO) best practices. As part of a fast-paced, high-growth team, you will have opportunities to explore new content formats, deepen your expertise in higher education marketing, and make a substantial contribution to Inspira's digital presence and student outreach.

What You'll Do

• Assist subject matter experts and senior leaders in developing high-impact editorial content, including blogs, guides, and case studies.
• Collaborate with the SEO team to optimize content and undertake special projects.
• Write and edit content in conjunction with editors and senior writers, ensuring alignment with search intent, user needs, and company objectives.
• Adapt content for various channels and formats such as web, social media, video, and forums, while preserving originality and clarity.
• Stay informed about the latest developments, trends, and data concerning the future of higher education.
• Adapt and grow within the evolving requirements of the Inspira Education team in a rapid-growth setting.

Who You Are

• Possess over two years of experience in copywriting and editing.
• Have a thorough understanding of on-page SEO fundamentals, including E-E-A-T, search intent, semantic SEO, helpful content principles, and information gain, with the ability to format content for maximum SERP visibility.
• Demonstrate a strong grasp of Generative Engine Optimization (GEO) strategies and content formatting for optimal performance in LLM-driven environments.
• Exhibit a proven ability to adapt content across multiple platforms and formats (web, social, video, forums) while maintaining distinctiveness and lucidity.
• Possess exceptional research capabilities, with the aptitude to quickly grasp complex subjects and produce focused content.
• Show a demonstrated talent for simplifying intricate topics into engaging, easily understandable, and user-friendly material.
• Exhibit strong collaborative abilities.
• Maintain superior attention to detail and a commitment to grammatical accuracy.
• Be capable of managing multiple tasks and meeting stringent deadlines.
• Demonstrate excellent time management skills, enabling multitasking, deadline adherence, and the maintenance of high quality standards.
• Be able to strictly follow specific guidelines for formatting, SEO, GEO, and conversion optimization.
• Bonus: Familiarity with multimedia content creation tools (e.g., Canva, Adobe Suite) and video editing.

Why You'll Love Inspira

• Work with exceptional individuals who share a compelling vision and strong values.
• Be part of a mission-driven team culture centered on student success.
• Your contributions will directly influence the lives and career trajectories of students globally.
• Comprehensive benefits package including 100% employer-paid base plans for health, dental, and vision insurance.
• Generous flexible paid time off (PTO) and paid holidays.
• 401(k) plan with a company match.

Additional Information

The anticipated base salary for this position is $60,000 USD annually. The final salary will be determined based on factors such as the applicant's experience, knowledge, skills, and abilities, as well as internal equity and geographic location. The ratio of base pay to target incentive will be finalized at the time of offer. The company reserves the right to adjust this pay range.

Inspira Education Group is an equal opportunity employer and does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other characteristic protected by law.